9 Products to Ramp up to Lighting Season

Lighting Season Over the last decade serving the mobile electronics, truck accessories, marine and power sports industries with our LED and HID lighting solutions, Race Sport® Lighting has deciphered that aftermarket lighting is a seasonal business. Similar to tint or remote starts. Yes, lighting sells all year, but from September through May is where we historically see the bulk of lighting sales. Furthermore, 39% of lighting sales take place in the fourth quarter. Therefore, it's time to ramp up to lighting season. In this article we will cover 9 products...
Knowledge Fest Dallas 2019 Booth Images

Knowledge Fest Dallas 2019 Full Training

Knowledge Fest Dallas 2019 Training SessionRace Sport® Lighting was in full effect at Knowledge Fest Dallas. Above is the recording of the "Dealer's Steps to Success" training delivered by Race Sport® Lighting's very own Inside Sales and Trade Show Coordinator Ignacio Ayala. Ignacio was accompanied by National Sales Manager Ceasar Olaes in the booth. We also had MAG sales, Trent, and Southwest Sales and Marketing in the house representing the brand and showing their dealers the hundreds of aftermarket led lighting products displayed in our booth. Check out the recap and gallery below. Thanks to all the dealers who...

Race Sport® Lighting Announces 3rd Annual Auto Show

https://www.facebook.com/RaceSportProductGroup/videos/1239854902843276/ RINGWOOD, IL., August 9, 2019 – Race Sport® Lighting is excited to announce their 3rd Annual Auto Show and Glow Off Competition. This family friendly event takes place on August 24, 2019 from 4-9:30 pm CST at the Race Sport® Lighting headquarters at 5402 Austin Ct, Ringwood, Illinois 60072. The show includes cars, trucks, SUVs, power sports vehicles, boats, and motorcycles from the Chicago and Southern Wisconsin region's top car clubs and enthusiasts. There will be awards given for Best in Show, Glow Off Champion, and Women's Pick (among others.) Activities are...

SEMA 2019 Badgerland Offroad Jeep Gladiator Build

Race Sport® Lighting is pleased to announce that we have partnered with Badgerland Off-road to build this Jeep Gladiator for our SEMA 2019 booth. Stay tuned to this blog for frequent updates as we get this bad boy outfitted. Below you find a "before gallery of the truck", the plans Badgerland has for this Jeep and info about our 2019 SEMA Show booth. Before Pics Build Plans We will get a final list of what is going on this...

Race Sport® Lighting Announces Knowledge Fest Dallas Training

RINGWOOD, IL., July 19th, 2019 – Race Sport® Lighting is eager to announce that Ceasar Olaes (Sales and Marketing Manager) and Ignacio Alyala (Inside Sales) will be providing a training 2019 KnowledgeFest™ event in Dallas, Texas in early August. As a Gold sponsor, Race Sport® Lighting is proud to support the industry by providing an in-depth training session for mobile electronic installers. The training will provide an industry wide market update for the lighting category and what the trends mean for the mobile electronics dealer. The presentation will also cover what the advantages for the dealer who...
LED Underbody RSUKIT

ColorADAPT™ RSUKIT LED Underbody Kit Upgraded Retail Package

New Swagger Who Dis? The popular ColorADAPT™ LED underbody kit has a brand new upgraded retail package. We (the humans of Race Sport® Lighting) could not wait to share this with you. The RSUKIT has always been a top seller and one of many of our dealer's favorite automotive lighting products. Now, with it's new attractive look, it will display better on retail shelves. Check out this awesome gallery. What Our Dealers Say About the ColorADAPT™ RSUKIT Also, for universal type...
Car Tunes Inc

We ♥ Our Dealers with Kim from Car-Tunes, Inc.

About We ♥ Our Dealers At Race Sport® Lighting we love our dealer partners. “We ♥ Our Dealers” is a video series capturing success stories from our top dealers around the country. This affords us the privilege of learning from and sharing in their successes in the lighting category. These are dealer lighting stories, in their words. Be sure to check out the “What we learned from Freeman’s Car Stereo" section at the end of the article. Welcoming Kim from Car-Tunes, Inc
HYDROBLAST

Introducing HydroBLAST™ Family of Products by Marine Sport® Lighting

https://www.youtube.com/watch?v=GHx-oAYv5Lc Introducing Marine Sport Lighting’s new HydroBLAST™ family of high intensity LED lighting for your boat. Because nothing looks more stylish than blasting an onslaught of LED light into the wake when skipping across the water with friends and family. Solid or Multi-color The HydroBLAST™ series has adaptable lighting pieces available in solid or multi-color versions that are compatible with your choice of either an RF or Bluetooth controller. These versatile controllers can not only power the underwater pods...
Freeman's Car Stereo

We ♥ Our Dealers: Freeman's Car Stereo

https://www.youtube.com/watch?v=cRYQrTtAC8Y About We ♥ Our Dealers At Race Sport® Lighting we love our dealer partners. “We ♥ Our Dealers” is a video series capturing success stories from our top dealers around the country. This affords us the privileged of learning from and sharing in their successes in the lighting category. These are dealer lighting stories, in their words. Be sure to check out the "What we learned from Freeman's Car Stereo section at the end of the article. Welcoming Travis of Freeman's Car...

Avenue Sound Event Recap

Freeport and Patchogue, NY., June 08-09, 2019 – Race Sport® Lighting’s Neil Halprin from NH Sales and Marketing attended Avenue Sound’s annual Battle of the Boom Event which was held on June 8th and 9th 2019. This heavily attended event consisted of a car show, summer sale, and mobile audio sound competition. From left: Vikas Moolchandani, Hiru Moolchandani, Jai Moolchandani, & Neil Halprin in front of the Race Sport® Lighting wall display inside the Freeport, NY retail location. “The weekend was filled with excitement, beautiful weather, and a very...

Race Sport® Lighting Announces Rock-N-Rev Sales & Marketing for MINK States

RINGWOOD, IL., June 04, 2019 – Race Sport® Lighting announced that Rock-N-Rev Sales and Marketing will represent its brand and product lines in Nebraska, Iowa, Kansas, and Missouri. Rock-N-Rev’s principal and majority owner is Jeff (Boody) Budin, a 20-year industry veteran with a strong background in product sales and marketing live events. The new partnership gives Race Sport® Lighting a solid, trusted advocate in the territory. I am very excited to have a superior lighting line like Race Sport. It compliments the other lines I carry. Totally, looking forward to sharing lighting solutions with...
Dealers

We ♥ Our Dealers: Columbus Car Audio

About We ♥ Our Dealers At Race Sport® Lighting we love our dealer partners. "We ♥ Our Dealers" is a video series capturing success stories from our top dealers around the country. This affords us the privileged of learning from and sharing in their successes in the lighting category. These are dealer lighting stories, in their words. In this video we chat with Jayson (Jay) from Columbus Car Audio located in the Columbus and Reynoldsburg, Ohio. You can watch the video above and read a summary...

Race Sport® Lighting Announces Southwest Sales and Marketing for Southwest Territory

RINGWOOD, IL., May 23, 2019 – Race Sport® Lighting announced that Southwest Sales and Marketing will represent its brand and product lines in Texas, Oklahoma, Louisiana and Arkansas. Southwest Sales and Marketing’s principal and majority owner is Scott Ringo, a 35-year industry veteran with a strong background in product sales and distribution. The new partnership gives Race Sport® Lighting a solid, trusted advocate in the territory with more than 120 years of combined industry experience among the firm’s four sales representatives. In addition to Ringo, the four-state territory will be serviced by Southwest Vice...

Dealers with Displays Sell More Lights. Period.

Dealers Take Pride in Their Showrooms When we speak to dealers across the country, it becomes evident quickly that dealers all take pride in their showrooms. Maybe you’re the “Epic-Lounge” guy with the stellar VIP waiting area featuring the latest extravagances like a 4k big screen television, Keurig coffee station and mom’s old leather sectional. Or maybe you're the Picasso of merchandising, whose product arrangements are not only visual art, but emotional art – making the shopping experience memorable for your customer. No matter where you are on the “my showroom is an extension of...
dealers

We ♥ Our Dealers: Avenue Sound

https://youtu.be/HEbOAvhuDwE About We ♥ Our Dealers At Race Sport® Lighting we love our dealer partners. "We ♥ Our Dealers" is a video series capturing success stories from our top dealers around the country. This affords us the privileged of learning from and sharing in their successes in the lighting category. These are dealer lighting stories, in their words. In this video we chat with Vikas from Avenue Sound located in the Freeport, New York. You can watch the video above and read a summary below followed...
HID

Announcing: GEN6®v2 HID Kit with Rapid Fire Technology

The King's Got a Brand New Bag Race Sport Lighting's GEN6® kit has been called innovative. Even revolutionary. We prefer to call it the undisputed king of HID kits. We are pleased to announce that the GEN6®v2 CANBUS HID kit has arrived! The GEN6®v2 builds off of the original but now the included bulbs are equipped with rapid fire technology. Check out the video: https://youtu.be/Ib3t8NE_4QM Oh, We Extended the Warranty Too Due to the overwhelming popularity and performance of the original GEN6® CANBUS HID kit...
Lux

LUMEN vs LUX: The Lighting Industry’s Biggest Lie

Before Lumen and Lux, there was RMS confusion Do you remember PPI Art Series amplifiers for mobile audio? As you may recall, the RMS watt rating that was on the package is what you got. Then the market started changing. Overseas factories raced to have the lowest cost highest RMS rated amps as possible and we discovered that the RMS wattage that was advertised wasn’t always what you got to your speakers. The same confusion exists today about Lumen and Lux output on lighting products. But have no fear, Race Sport® is here...
GEN6 HID

GEN6® CANBUS - The King Of HID Kits

Jimmy has given up on HID headlight installs Jimmy is a dealer in Alabama. He has given up on HID headlight installs due to interface issues and sub-par quality. He is frustrated because he has to drop that dang bumper on Miss Jones’s Dodge Charger for the third time. See, her new HIDs are shutting off the circuit on the passenger side. Miss Jones didn’t pay for one intermittently working headlight. After a coffee refill, google search, and a deep breath, Jimmy grabs a few additional interface parts...
PNP

PNP- Introducing the Plug 'n Play Direct Replacement LED Series

Truly Plug 'n Play The Race Sport® Lighting Plug 'n Play (PNP) Series are a simple direct replacement LED upgrade solution for headlights and fog lights. The PNP bulbs are the same size as the OEM halogen bulbs it replaces, thus letting you update your vehicle's headlights and/or fog lights with the stylish look of a LED, with no fitment issues. The true plug 'n play nature of these replacements is a game changer for parts stores, POS sales, and installs where the space is limited and an external...
Terminator LED

Terminator LED Kits Warranty Upgraded

Race Sport® Lighting's top selling market Terminator Led kits are being upgraded to a two year warranty. "Due to outstanding performance in the market the Terminator series has earned a stellar reputation. These kits have unmatched reliability and lifespan expectancy at this competitive price level in the market. And therefore we are proud to announce that the Terminator series LED headlight kit is now backed by a two year warranty." Steve Jergensen Race Sport® Lighting President Terminator LED Kit 101
Marine Sport Lighting

Two Ways Marine Sport® Lighting Makes Boating More Enjoyable

Boating Is Awesome, But It Can Be Better Being on a boat is indisputably awesome. As a marine LED lighting manufacturer, we are obviously a bit biased, but that said, we love boats and boat lovers. Boats are great and can be used for any number of good-time activities. Boats are so fun, in fact, that you don’t even need to be doing anything on them - you can, quite literally, just spend the day floating in an open-water-induced bliss. There are, however, two ways that boat-people understand LED lighting can add enjoyment to a day out...
Marine Sport® Lighting

Marine Sport® Lighting Dealers, Dive In!

It is marine season. Those winter wraps are coming off. Mechanics are double checking engines. Have you stocked up? Are you still hesitant to dive into the marine LED lighting category? Here are some stats that I hope will convince you to cannonball into increased sales with Marine Sport® Lighting. Now, all these stats were calculated across Facebook and Instagram over the past few weeks. We are sharing them here so your store can make an educated decision about not leaving lighting sales on the table.

Cardoza and Company is new Race Sport Lighting Manufacturer Rep Firm for Northern Cal...

Race Sport Lighting (RSL) is pleased to introduce that Mark Cardoza from Cardoza and Company is their new contracted Manufacturer Rep Firm for the Northern California and Nevada territory. Cardoza and Company will oversee managing the current Race Sport Lighting business already established in the territory, as well as growing the companies foot print in the territory with more dealers and increased distribution in multiple industries. Mark and his team will begin training on this exciting line and begin introducing the line to his ever-growing dealer base by April 2019. Ceasar Olaes, RSL National...

M.A.G. Sales is new Race Sport Lighting Manufacturer Rep Firm for the state of...

Race Sport Lighting is pleased to introduce that Mike Sajecki from M.A.G. Sales is their new contracted Manufacturer Rep Firm for the Florida state territory. MAG Sales will oversee managing the current Race Sport Lighting business already established in the territory, as well as growing the companies foot print in the territory with more dealers and increased distribution in multiple industries. Mike and his team will begin training on this exciting line and begin introducing the line to his ever-growing dealer base by March 2019. Ceasar Olaes, RSL National Sales Manager says, “We...

RACE SPORT LIGHTING Hosts Lighting Training Session at KnowledgeFest in Indianapolis, Indiana

The $2.1 Billion Dollar Category and Growing Race Sport Lighting, leading the way for the past 12 years as the Pioneer for the lighting category is hosting a lighting training session at KnowledgeFest in Indiana. The first half of the training focuses on the recipe for success in the lighting category. The second half of the training will be "CORE" training on the newest technology in lighting that dealers need to know to be successful and eliminate problems in the install bay. Meet with us at KnowledgeFest in Indianapolis...

RACE SPORT LIGHTING Hosts Lighting Training Session at KnowledgeFest in Long Beach CA

The $2.1 Billion Dollar Category and Growing Race Sport Lighting, leading the way for the past 12 years as the Pioneer for the lighting category is hosting a lighting training session at KnowledgeFest in Long Beach. The first half of the training focuses on the recipe for success in the lighting category. The second half of the training will be "CORE" training on the newest technology in lighting that dealers need to know to be successful and eliminate problems in the install bay. Meet with us at KnowledgeFest in Long Beach...

2018 MESA Dealer of the Year Award from Race Sport Lighting

Interstate Electronics in Hazlet NJ was the proud recipient of the 2018 Race Sport Lighting “Mesa Dealer of the Year Award” for outstanding performance, extreme loyalty and integrity.  Pictured above are Neil Halprin (Manufacturers Representative), presenting the award to Ed Ketcham (Owner), Fred Opren (General Manager), Juan Rosa (Buyer) along with the rest of the Interstate Electronics sales team.  Interstate Electronics’ continued growth and excellence in the lighting category is an achievement deserved and proof of their dedication and hard work throughout the year. “We are so thankful for the...

Race Sport Lighting in Partnership with Large US Truck Center

Race Sport Lighting (www.racesportinc.com) has developed a custom Professional Grade work light bar kit (SKU# RSPBBB40) exclusively for Peterbilt Models 367, 389 and 379 work trucks.  This is now being offered nationwide through the over 110 Truck Center locations that specialize in Peterbilt".  The package includes a Race Sport RS-HD-SR40, HD Custom Bracket, and Wire Harness.   The 40" Light Bar has a Lifetime Warranty.   Installation is extra provided at the Truck Centers. Click here to see the detail on this exclusive offering.  See photo enclosed to see mounting on the front of your truck.  

2018 Tint World Franchise Dealer of the Year Award from Race Sport Lighting

Tint World Store #050 located at 4722 Sunrise Highway in Massapequa NY was honored by Race Sport Lighting as the ”2018 Tint World Franchise Dealer of the Year” Pictured are Santiago Rojas and Domenica Rojas (Owners), Neil Halprin (Race Sport MFR Rep) receiving the Award at their Retail Location.  Tint World’s outstanding performance, excellent marketing skills and true dedication make them one of the premier lighting retailers in the Metro New York territory.  The dealer’s store presentation and excellent of use of social media, as well as participating in local events and being fully stocked...
Ceasar Olaes

Race Sport Lighting announces new National Sales Manager at CES Show 2019

Race Sport Lighting has announced that Ceasar Olaes will start immediately after CES Show 2019 as their new National Sales Manager. Ceasar brings a strong aftermarket background with over 20+ years experience in the industry in which he worked as Sales Manager for companies like SPAL and BOYO in the industry. Race Sport Lighting will benefit greatly from not only his manufacturing experience, but also his past retail and technical experience. "We are very excited to bring Ceasar unto our team! He brings a great amount of energy, experience, and professionalism to...

Race Sport Lighting Celebrates 12th Anniversary in 2019

Ringwood, IL - January 2019 - Race Sport Lighting® will be celebrating their 12th year as the leader in LED and HID lighting solutions to the industry. over the last 12 years, Race Sport Lighting® has led the way in the marketplace for the development and market introduction to so many products, and continues to research what's next for the next 5 years in lighting technology for vehicles in the Truck, Auto, Marine, and Powersports Industries. Many Dealers look to Race Sport Lighting® as a "One Stop Shop" supplier of their lighting, and a leader in designing...

2018 Awards Released from Race Sport Lighting - Who "Lit up 2018"?

Featured images shows the Interstate Electronics Team proudly posing in front of their Race Sport Lighting section and display in their store.

Projector Lens vs. Non-Projector Lens -What to use

For 2  years, we have been preaching and educating dealers on what is the best technology to use in projector headlight lenses. Outfitting your consumers vehicles with the absolutely best technology for their car is the key to a happy and safe driving customer. The ultimate goal is to make sure each care that leaves the dealers install bay has the best performing lighting technology possible, and will last a long time on the road with out premature failures that will end them back at the store for unnecessary warranty replacements. As we talked with dozens of dealers at the...

Race Sport Lighting is awarded one of the Best New 2019 Power Sports Awards...

Race Sport Lighting was awarded as one of the Best New 2019 Power Sports awarded by SEMA Show judges for their new Line up of Digital Voltage Gauges and Panels. The line up is the perfect addition to any powersports or automotive system to monitor the vehicles auxiliary lighting and accessories. RSL diodes are recessed inside socket sized meters with digital LCD gauges to provide the LED look consumers are looking to add. This is the 2nd Best New product award Race Sport Lighting has been selected for in the last 3 years at the SEMA Show. Nearly 3,000 products...

Chris Pace from Arrowhead Sales & Marketing is new Race Sport Lighting Manufacturer Rep...

Race Sport Lighting is pleased to introduce that Chris Pace from Arrowhead Sales & Marketing is their new contracted Manufacturer Rep Firm for the MINK state territory, which covers Missouri, Nebraska, Kansas, and Iowa. Arrowhead Sales & Marketing will oversee managing the current Race Sport Lighting business already established in the territory, as well as growing the companies foot print in the territory with more dealers and increased distribution in multiple industries. Chris will begin training on this exciting line and begin introducing the line to his ever-growing dealer base by Mid-October 2018. Steve Jergensen, RSL President says, “We are...

Race Sport Lighting is releasing their 2018 JEEP JL Lighting line up and other...

Race Sport Lighting will be exhibiting in booth 11879 in the North Hall for the 7th year in a row in Las Vegas. Race Sport Lighting always puts on a grand show of lighting displays and vehicles in their booth. This year, Race Sport Lighting will be unveiling their JEEP JL 2018 lighting line up for one of today’s hottest vehicles on the road. Jeep lighting on the JK models has been a large part of Race Sport Lightings off-road division for the last 4 years, and the JL model is expected to be even larger. Race Sport Lighting will...

Switching Gears With Race Sport Lighting!

-More than a lighting company! Race Sport Lighting is your partner in so much more than just frontal lighting! Did you know that Race Sport Lighting carries more then 60 rocker switches for you boat, car, truck and powersport vehicle? We also carry a large line-up of gauges, pod holders, face plates and brackets to help customize any of your ride choices! Rocker switches are a great way to help freshen the look of what normally is a eye sore of a professional installation. We also carry a professional line of 2 position switches that spice up any ride! The illuminated...

Change is Inevitable!

Change happens! We have been doing lighting for over 11 years and we understand the industry! Todays consumer's wants to be on the cutting edge in style and technology... we do both the best in the industry! Let's focus on light bars in this blog. Race Sport Lighting has 14 different light bar category's currently and is always looking at the current trends. If its stealth or hidden we do it.... urban and rugged we do that too as well as "blacked out"  and "angel" we cover it all! Lets discuss the current styles available! Stealth or Low profile Some consumer's want...

Marine and Power Sport Season - Its finally here, are you ready?

Marine and Power Sport Season - Its finally here, are you ready? A few blogs ago, we talked to you about how the automotive and mobile electronics industries perform best in the 1st quarter. The 2nd quarter is coming upon us, and this quarter still boasts strong sales for those industries! Marine and Power sports Industries dominate the 2nd quarter in lighting sales. This is the time of year that the toys are getting ready for use by consumers, and resellers positioned to serve these industries are stocking heavy and marketing to these customers. March is the boating season for...

What’s Hot in Lighting for 2018 - Dont miss the Boat

  The most common question Race Sport Lighting fields every year is “What is new and exciting for this year”. As a 12 year old company in the lighting category, it has been fun and exciting  to release and launch hundreds of new products over the years that have been highly profitable to resellers all over North America. Those conversations are usually held one-on-one as we meet individually with each reseller each year.  Today, we are going to share with you several new and exciting products, categories, and focuses for Race Sport Lighting in 2018.   #1 - Dual Function LED Light bars...

Lighting Category Peak Season is 1st quarter - Get Ready, Get Set, GO

After 12 years of pioneering the lighting industry revolution, and studying trends across different industries, stats have proven time and time again, that 1st quarter is the #1 quarter for lighting sales for most industries in automotive and mobile electronics. Customers state all the time that they would think summer would spark seasonal high sales, but it’s actually the opposite in the lighting industry. Race Sport Lighting has always seen that seasonal spike happen in the 1st quarter of every year. So why is that, our customer ask? Well, lets take a look at a few factors that affect...

Race Sport Lighting: Lighting a different way! A better way!

Lighting a Better Future Here at Race Sport Lighting we understand that time and marketing are 2 of the most important things in our day to day business! We have partnered with two of the premier display manufactures in the market today. 5 Axis and Avidworx have been on the cutting edge and so has Race Sport Lighting! Here comes Turn Key Marketing and One Step Display programs, nobody sells lighting better...period! The Display Program! The displays come in a variety of different set-ups and sizes. Here at Race Sport we pride ourselves in marking market correct choices for our customers! We...
CES

Race Sport Lighting® 2018 Rep of the Year Awarded to Advanced Marketing's Bruce Gilsdorf

Race Sport Lighting® 2018 Rep of the Year to be Awarded to Advanced Marketing's Bruce Gilsdorf at CES 2018! Race Sport Lighting CES Booth #8523 in the North Hall of the LVCC Ringwood, IL. – On January 8th, 2018 – Race Sport Lighting, an aftermarket leader in automotive, power sport, and marine lighting accessories, has be announcing that they have awarded Advanced Marketing's Bruce Gilsdorf with their Rep of the Year Award at CES 2018 in Las Vegas. Bruce will be awarded a plaque and will be giving a short acceptance speech at Race Sport Lighting’s annual rep meeting.   “Race Sport Lighting...

Race Sport Lighting® has selected Ultimate Marketing as EDA Distributor of the Year Award

Race Sport Lighting ® has selected Ultimate Marketing as their EDA Distributor of the Year Award. Ultimate Marketing has been a full line supporter of the Race Sport Lighting brand for almost 5 years now, and has dominated in performance in the Carolina states. Their partnership with Race Sport Lighting has been a huge part of why the hundreds of  Dealers in those states are loyal and growing fans of the brand. Ultimate Marketing is warehoused in Columbus, SC, which allows them to service all the dealers in the territory with same to next day shipping deliveries, and they make...

Race Sport Lighting ® has selected P&E Distributors as AAM WD member of the...

Race Sport Lighting ® has selected P&E Distributors as their AAM WD member of the Year Award. P&E has been a full line supporter of the Race Sport Lighting brand for almost 7 years now, and has dominated in performance in their Southeast Territory. Their partnership with Race Sport Lighting has been a huge part of why the hundreds of Jobber Dealers in those states are loyal and growing fans of the brand. P&E Josh Eatherly has this to say, “Thank you to Race Sport Lighting for their long and productive partnership.  Race Sport Lighting continues to be on the...

Race Sport Lighting® 2018 Distributor of the Year

Race Sport Lighting ® has selected Audio America as their Distributor or the Year Award. Audio America has been a full line supporter of the Race Sport Lighting brand for almost 5 years now, and has dominated in performance in their territory, which primarily includes the states of Florida and Georgia. Their partnership with Race Sport Lighting has been a huge part of why the hundreds of dealers in those states are loyal and growing fans of the brand. Audio America's warehouses in Jupiter, FL, and Atlanta, GA allow them to service all the dealers in those states with same...

Race Sport Lighting® Announces Trent Partners and Associates to Rep New England States for...

Race Sport Lighting® Announces Trent Partners and Associates to Rep New England States for 2018 Ringwood, IL.  –  December 5th, 2017  –  Race Sport Lighting, aftermarket leader in automotive and marine lighting, has announced that Trent Partners and Associates to represent line. New England States will have a premier rep firm for the premier lighting company in the area! "I am excited about the Trent Partners firm representing our brand in the East coast in 2018. The firm comes highly recommended for their professionalism and full value services. Matt and his team are young, aggressive and highly technical and will service our...
top sellers

8 Top Sellers You Should Be Carrying

8 Top Sellers You NEED to Carry A very common question that we here at Race Sport Lighting get a lot is what products are top sellers and what we would recommend to stock. Whether you are new to the Race Sport Lighting family and are making an opening order, or you are a lighting veteran and want to stay ahead of the game, this Top 10 Category list is right for you! 1. Generation 3 LED Conversion Kits Our Generation 3 LED Kits have the latest in LED technology on the market. Made with a pure copper core and equipped with...

How to Install an LED Wheel Light Kit

LED Wheel Light Kit Install Video A Race Sport Lighting LED Wheel Light Kit is eye catching upgrade to anyone's ride. The question we get asked a lot by dealers is "how hard is the install?" Well, below you will find a 4 minute long install video, install instructions, and three things to remember. Our certified product specialist and experience head tech Marc Hill will demonstrate how easy the install process is on these kits. Install Instructions Things to Remember Use stainless steel rivets Mount the control box somewhere accessible Get the right size kit for the rims you have: 17-20"...

Race Sport Lighting® Announces RPM Sales Group to Rep Southern California Territory

Ringwood, IL. – October 11th, 2017 – Race Sport Lighting, an aftermarket lighting leader in automotive, motorcycle, power sport, and marine lighting accessories, has announced that they have hired RPM Sales Group to represent their brand in Southern California. “I am excited about the RPM sales team representing our brand in the Southern California territory. Their firm comes highly recommended for their professionalism and full value services. Eddie, Maria, and their team are young, aggressive and highly technical and will service our accounts in the south-west with excellence.” Said Steve Jergensen, President of Race Sport Lighting. "With the recent addition of Race Sport Lighting to our...

Race Sport Lighting Starts a New Era

Race Sport Lighting Welcomes a New Sales and Marketing Manager, and With Him a New Era RINGWOOD, ILLINOIS – Race Sport Lighting is pleased to introduce the newest member of their team, sales and marketing manager, Brandon Kurth.  In his new role, Kurth will work directly with sales reps, their distributors and dealers, and buying groups. Prior to joining Race Sport Lighting, Kurth was a regional director for a couple Fortune 500 companies, after which he opened his own successful retail store in Loves Park IL. Enter Race Sport. Through his retail store, he developed a strong working knowledge of the...

Race Sport Lighting Reveals the Winning Mix!

Finally, Lighting season is upon us! With all the different lighting choices out there I'm sure that a lot of you are too busy to research the difference or what to carry. Here at Race Sport we want to help! The strategy is simple, and I'll break it down; the three categories, who's buying them, and why! As you know, its getting darker earlier and, for those of us that get it, the dreaded white stuff may not be far off either. If I said here "these 6 products will double your sales in this category" would you be interested? The...

The season of the Race Sport Ghost Shadow!

Add that custom look to any vehicle with Race Sport Ghost Shadow kits! This cost effective customization can be done to almost any vehicle in the comfort of your garage or local shop. In the coming weeks we will be shooting a video on how to install Ghost Shadows on a beautiful Charger! Stay tuned for the install video and feel free to give us feedback! Here at Race Sport we pride ourselves with being on the cutting edge and want to help you keep your ride looking fresh!   Race Sport Ghost Shadows come as either a specialized single kit or...
DemonEYE ColorSMART LED Headlight

Unleashing the DemonEYE ColorSMART LED Headlight

DemonEYE ColorSMART® LED Headlight We at Race Sport Lighting are pleased to "unleash" our brand new DemonEYE LED headlight kit. The DemonEYE is a part of our ColorSMART product series. ColorSMART technology utilizes Bluetooth to control multi-color LED lighting from an Android or iOS device. The kit offers a fully functional 2000 LUX headlight mode and multi-color accent mode. In accent mode, a RGB LED is controlled via the ColorSMART app. “What is great about the product, is that it’s functional and fun. I have them personally in my fog lights and love them.” Said Henry Jasper, Race Sport Lighting’s Inside...
Training

Training: The Marketing Tool Everyone Forgets

Training: The Marketing Tool Everyone Forgets If you want to be successful with the lighting category you need to get back to basics. Basics like sales force marketing. What is that? Well it’s our clever way of saying that your sale force represents the brands you sell to your customer base. It’s our way of saying that they tell the story of the product to the end user. They can’t accomplish this unless they possess product knowledge. (Basics remember!) This is the most important skill a sales man must have because from it flows many other traits. An equipped sale man...

Race Sport Lighting® Turn Key Marketing

Race Sport Lighting® Turn Key Marketing Here at Race Sport Lighting we understand that marketing the auto accessories and restyling lines you have, can become a daunting task. That’s why we are introducing free Turn Key Marketing Solutions for our dealers and distribution partners. These solutions make our marketing team, your marketing team! What we have done is taken all 15 of our major lighting categories, from our 2017 Catalog and broken them out into ready-made professionally designed Turn Key Marketing content that tell the Race Sport Lighting story across all your platforms. Accessing the content for the category you want to...
Email Marketing

Why You Should Use Email Marketing

Why You Should Use Email Marketing if you want to be successful with the lighting category you need to get back to basics. Basics like email marketing. If you don't send out email blasts here are 8 reasons you should! 1) Penetration- There are more than 3.2 billion email accounts today. 95% of online consumers use email and, 91% check their email at least once a day 2) Life Span- Verses many forms of marketing email doesn’t die, it needs to be killed. Email sits there inside your subscriber’s inbox waiting to be acknowledged, even if it’s just to delete it, it...
CES 2017

Race Sport Lighting® CES 2017 Booth Info

Race Sport Lighting® Announces CES 2017 Booth Information Race Sport Lighting CES Booth #6103 in the North Hall of the LVCC Lakemoor, IL. – December 12th, 2016 – Race Sport Lighting, an aftermarket leader in automotive, power sport, and marine lighting accessories, has announced that they will be showing on the floor for the first time at the Consumers Electronics Show (CES) 2017 in Las Vegas at the Las Vegas Convention Center (LVCC) - 3150 Paradise Rd., Las Vegas, NV 89109. The Race Sport Lighting booth #6103, located in the North Hall, will feature LED products for every vehicle and their new GEN6...
Social Media

Why Your Shop Should Use Social Media

Why Your Shop Should Use Social Media Marketing Be found and credible. Today’s customers want to make purchases on their terms, and that means doing research online before walking in your store. There is an unstated expectation from buyers now that they should be able to find you on Google and social media. Become the trusted advisor and teacher. Today’s customers want to feel empowered to make a purchase decision after doing their own research rather than feeling sold to. If you aren’t adding value by building a relationship and guiding your prospect along this journey, you risk losing out to...
Gen6

Race Sport Lighting® Announces Release of GEN6® CANBUS HID Kits at CES 2017

Race Sport Lighting® Release of GEN6 ® HID Kits at CES 2017 Race Sport Lighting CES Booth #6103 in the North Hall of the LVCC Lakemoor, IL. – December 5th, 2016 – Race Sport Lighting, an aftermarket leader in automotive, power sport, and marine lighting accessories, has announced that they will be releasing their GEN6 ® CANBUS HID kits at CES 2017 in Las Vegas at the LVCC, January 5th-8th 2017. The GEN6 ® interfaces with Mopar and late model European vehicles in a truly plug and play fashion on single beam systems. The new technology featured in the ballast eliminates the need...
LED Strip Lighting

Basics of LED Lighting: LED Strip Lighting

Basics of LED Lighting: LED Strip Lighting When it comes to LED lighting products not all are created equal. LED Strip Lighting is no different. In this blog series we want to help breakdown the basics of LED technology and highlight what sets Race Sport Lighting products apart. We will answer some of the most common questions and share downloadable sheets for your use as a Race Sport Lighting Dealer or Distributing Partner. LED Strip Lighting Race Sport Lighting’s LED strip lighting, available in up to 16 foot lengths, are a versatile LED accent lighting solution for automotive, residential, or commercial use. 3528...
LED Replacement Bulbs

Basics of LED Lighting: LED Replacement Bulbs

Basics of LED Lighting: LED Replacement Bulbs When it comes to LED lighting products not all are created equal. LED Replacement Bulbs are no different. In this blog series we want to help breakdown the basics of LED technology and highlight what sets Race Sport Lighting products apart. We will answer some of the most common questions and share downloadable sheets for your use as a Race Sport Lighting Dealer or Distributing Partner. LED Replacement Bulbs Race Sport Lighting’s LED replacement bulbs, available in a wide variety of bases, are the perfect solution to upgrade your interior or exterior lighting. 3528 Diodes 3528 refers...
LED Headlight Kits

Basics of LED Lighting: LED Headlight Kits

Basics of LED Lighting: LED Headlight Kits When it comes to LED lighting products not all are created equal. LED headlight kits are no different. In this blog series we want to help breakdown the basics of LED technology and highlight what sets Race Sport Lighting products apart. We will answer some of the most common questions and share downloadable sheets for your use as a Race Sport Lighting Dealer or Distributing Partner. LED Headlight Kits Race Sport Lighting’s LED headlight conversion kits are sure to give you enough light on or off the trails. These LED conversions are, in most cases,...

Basics of LED Lighting: LED Light Bars

Basics of LED Lighting: LED Light Bars When it comes to LED lighting products not all are created equal. LED Light Bars are no different. In this blog series we want to help breakdown the basics of LED technology and highlight what sets Race Sport Lighting products apart. We will answer some of the most common questions and share downloadable sheets for your use as a Race Sport Lighting Dealer or Distributing Partner. LED Light Bars When comparing LED light bars, you need to break down the components. From surface to core, Race Sport is ahead of the curve. Circuit Board 2mm thick to...
IP RATING

Basics of LED Lighting: IP Rating

Basics of LED Lighting: IP Rating When it comes to LED lighting products not all are created equal. Understanding IP Rating is critical for understanding the quality of an LED product.  In this blog series we want to help breakdown the basics of LED technology and highlight what sets Race Sport Lighting products apart. We will answer some of the most common questions and share downloadable sheets for your use as a Race Sport Lighting Dealer or Distributing Partner. What is IP Rating? An IP (Ingress Protection) rating is the standardized way to measure solid particle and liquid penetration resistance. The first...
LED Lighting

Basics of LED Lighting: LED Technology

Basics of LED Lighting When it comes to LED lighting products not all are created equal. In this blog series we want to help breakdown the basics of LED technology and highlight what sets Race Sport Lighting products apart. We will answer some of the most common questions and share downloadable sheets for your use as a Race Sport Lighting Dealer or Distributing Partner. What is an LED? An LED (Light-Emitting Diode) is a semi-conductor based light source. LEDs are next-generation solid-state lighting technology. They do not require the heating of a filament to produce light, reducing burnouts and overheating issues. Life Expectancy The...
SEMA

New Product Interior Accessory Award SEMA Show 2016

Race Sport Lighting® Won New Product Interior Accessory Award SEMA Show 2016 Race Sport Lighting SEMA SHOW Booth #11877 in the North Hall of the LVCC Las Vegas, NV. – November 1st, 2016 – Race Sport Lighting, an aftermarket leader in automotive, power sport, and marine lighting accessories was honored with a New Products Interior Accessory Award at SEMA Show 2016. The award was given to Race Sport Lighting’s new LED Illuminated Logo Rocker Switches. The switches feature a white or blue LED  logo. The logos range from "LED Light bar" icons to “Zombie Killer” icons. The switches help enthusiasm differentiate and identify their...
SEMA Show

Race Sport Lighting® SEMA Show 2016

Race Sport Lighting® Shows Big at SEMA Show 2016 Race Sport Lighting SEMA SHOW Booth #11877 in the North Hall of the LVCC will be Displaying over 200+ lighting products Lakemoor, IL. – October 7th, 2016 – Race Sport Lighting, an aftermarket leader in automotive, power sport, and marine lighting accessories will be showing for the 4th year in a row at SEMA Show 2016. And like the last 3 years, Race Sport Lighting is drastically growing its booth size on the North Hall each year to really give dealers and distributors a good look at the opportunities in their market. 2016 will be...

HOT: LED Wheel Light Kits

HOT: LED Wheel Light Kits Race Sport Lighting’s Multi-Color LED Wheel Light Kits pack some incredible features that include various solid color options, a multitude of lighting effects, and a sound activated mode all of which are effortlessly controlled with the included wireless remote. Fitment 14" Kit for use on wheels 16"-19" 15.5" Kit for use wheels 20"-26" 17" Kit for use wheels 27"+ Kit contains: •4 separate wheel light rings •5ft Red/Black wire, connectors, and zip ties •Inline fuse holder w/ fuse •40ft RGB wiring •On/Off Switch •Wiring Diagram & Installation Instructions •Each ring has a single strip of IP68 rated LEDs •Rings mount to dust shield, keeping them out of the...
ColorSMART

ColorSMART Bluetooth Series Release

ColorSMART Bluetooth Series Release Race Sport Lighting's NEW ColorSMART series introduces Bluetooth smartphone application control to our RGB strip lighting kits. These kits produce a smooth, even glow of light. These LED light kits are easy to install and will make your golf cart, ATV, boat or automobile stand out while cruising the neighborhood, the campground or the next weekend get away. We have interior and motorcycle kits available today! ColorSMART’s smartphone control allows you to: Select any color via color wheel and RGB sliders Change modes between fade, flash, loop, or music sync Power your strips on and off without looking...

Most Requested: Wiring LED Switches

Most Requested: Wiring LED Switches Every time we get a tech call here at Race Sport Lighting we track what the conversation was about. In the next four blogs we will share tech helps for the most requested information. This post we are discussing how to wire our two position and momentary 16mm LED switches. MORE INFO: HERE
Tools

5 Must Use Tools to Maximize Lighting Sales

FIVE MUST USE TOOLS Race Sport Lighting wants our dealers and distributing partners to not just be successful but flourish with our line. The advantage of partnering with us includes many support tools. In this article we will lay out the top 5 must use tools. If you want to maximize your lighting sales you need to keep these in your tool-belt. 1. WEB PORTAL Our partners can register on racesportinc.com for access to our web portal. This will give you access to hundreds of tech and sales tools, including: Tech Documents Wiring Diagrams Installation Instructions Sell Sheets Training Videos Latest Price...
Lighting Market Update

Why Lighting? Lighting Market Update

Why Lighting? Lighting Market Update "Why Lighting?" It's a common question as we speak to dealers and distributors that have been nailing it with 12v, automotive or power sports accessories but are not experienced with lighting. In this post we will share some of the Specialty Equipment Market Association (SEMA) market research findings. You will find in this lighting market update that the lighting category has seen steady growth and promises more. Simply put the data doesn't lie if you are not selling lighting you are missing out on sales. You like money don't you? Market Share Market Growth Below shows historical growth...
Hyper Flash

Solving Hyper Flash

Solving Hyper Flash On some exterior lighting installs, particularly turn signal, you can experience hyper flash or hyper blink. Hyper flash is when the turn signal blinks faster than normal. This is caused by the vehicle's bulb monitoring system trying to communicate with the circuit. The computer senses a load and thus "knows" there is a bulb there in working condition. When you switch from a 25 watt (or more) halogen to a LED upgrade the computer might not receive the same load. Thus adding a resistor to the circuit mimics the load from the original bulb and gives the...
Adhesive

Upgraded Adhesive on LED Strip Lighting

Upgraded Adhesive on LED Strip Lighting Here at Race Sport Lighting we are pleased to announce that we have upgraded our adhesive on our LED strip lighting products. After some much appreciated feedback from our distributing partners we put our techs hard at work. They tried a few combinations and we can say with confidence we have the best adhesive on the market designed for the environments it is being used. Yep, no shame in our game. Out with the old in with the new. So, what about... Temperature? Adhesive tapes should provide good performance in typical ambient temperatures from about 200 F...
Street Series

Street Series Warranty Extension

Street Series Warranty Extension Race Sport Lighting's original LED light bar series turns five this year! Our Street Series light bars have weathered the storm of the LED light bar market. As competitors drop quality to achieve a cheaper price these bad boys have remained a great value for a great price. Many of our dealers and distributing partners have found much success with these bars. This series is a top performing and IP68 rated. To celebrate we are extending their warranty from our one year minimum manufacture's warranty to a game changing three year warranty. The warranty covers any...

Street Series VS ECO Series Light Bars

Street Series VS ECO Series We at Race Sport Lighting have been getting requests for a comparison of our Street Series and ECO Series LED light bars. Well, since we love our dealers and distributing partners so much we put these two head to head in this post. We will breakdown the Diode, optics, and sealing system used in each. Oh, and just FYI, when evaluating an LED light bar these are always critical components you'll want to evaluate ECO Series Breakdown Exact Fit 50” bars: These light bars fit perfectly on Race Sport Lighting LED light bar brackets requiring bars...
Profit Generator

AAM Group’s 2016 Vendor of the Year Profit Generator

Race Sport Lighting is AAM Group’s 2016 Vendor of the Year- Profit Generator 05/19/16- Automotive Accessories Marketing (The AAM Group) awarded Race Sport Lighting with their 2016 Vendor of the Year Profit Generator award at their 11th Annual Vendor Showcase’s Evening Reception and Awards Ceremony. The event was held in St. Louis, MI at the Ameristar Hotel and Casino. The Vendor of the Year Profit Generator title is awarded to the vendor that produces the most traction for sales in the market across all group members. Located in Piney Flats, TN, The AAM Group is a specialty marketing firm dedicated to the...
Bulb Cross Reference

Headlight Bulb Cross Reference

https://youtu.be/UIQWN9EonJc Bulb Cross Reference Guide Have you ever looked up a bulb number for that HID or LED headlight conversion install you were doing and the bulb size didn't match our Race Sport Lighting part number? Well below you will find a handy list of the most common bulb bases that you'll need to cross reference. Yep a convenient bulb cross reference from our techs to you! 9003 is the same as H4 HB2 is the same as H4 HB1 is the same as 9004 HB3 is the same as 9005 HB4 is the same as 9006 HB5 is the same...
Interior

Intro to colorADAPT: Interior Kit

colorADAPT Interior Kit Race Sport Lightings ColorADAPT Series Interior LED Accent Kits combine micro-LEDs of all colors into one refined wide angle light giving you a stronger, more vibrant light with more color options. These kits are universal and able to be put in the tightest space. ColorADAPT controllers remember the last color or setting used, glowing the color you want every time. No more wasting time resetting your strips. These kits make your interior more luxurious. Kit Contents (4) 12” ColorADAPT LED Strips (4) 10” Extensions Wallet Size (1) Keychain RF Remote Fuse Tap Adapter (1) 12V Car Adapter Switch Wireless LED Controller w/...

Intro to colorADAPT: Motorcycle Kit

colorADAPT Motorcycle Kit Race Sport Lighting is committed to providing our dealers and distributors the best product knowledge in the industry. So, here we want to introduce you to the newest series of products we offer, our colorADAPT series. This post features the Motorcycle Kit. Race Sport Lighting's colorADAPT series LED motorcycle kits combine micro-leds of all colors into one refined wide angle light giving you a stronger, more vibrant light with more color options. These kits are universal and able to be put in the tightest space. colorADAPT controllers remember the last color or setting used, glowing the color you...
wheel well

Intro to colorADAPT: Wheel Well Light Kits

colorADAPT Wheel Well Kits Race Sport Lighting is committed to providing our dealers and distributors the best product knowledge in the industry. So, here we want to introduce you to the newest series of products we offer, our colorADAPT series. This post features the Wheel Well kit. Race Sport lighting colorADAPT series led wheel well kits combine micro-leds of all colors into one refined wide angle light giving you a stronger, more vibrant light output with more color options. These kits are universal and able to be put in the tightest spaces. colorADAPT controllers remember the last color or setting used,...
RELAY RESISITOR

Relay Resistor Harness 101

Interface Solutions Here at Race Sport Lighting we are commonly asked questions about interface solutions. What are they? Why do I need them? Well, we are going to be doing a five-part blog series breaking this topic down. Interface solutions are all about keeping the vehicle’s computer satisfied. Today’s vehicles are specifically programmed to interact with every aspect of the vehicle. Whether it be fuel and ignition timing or head lamp and tail lamp circuits. What does this mean to you? Simple, when you remove and replace an item (like a bulb) and replace it with something that is not exactly...

Relay Capacitor Harness 101

Interface Solutions Here at Race Sport Lighting we are commonly asked questions about interface solutions. What are they? Why do I need them? Well, we are going to be doing a five-part blog series breaking this topic down. Interface solutions are all about keeping the vehicle’s computer satisfied. Today’s vehicles are specifically programmed to interact with every aspect of the vehicle. Whether it be fuel and ignition timing or head lamp and tail lamp circuits. What does this mean to you? Simple, when you remove and replace an item (like a bulb) and replace it with something that is not exactly...
Relay Harness

Relay Harness: Why and When You Need One

Interface Solutions Here at Race Sport Lighting we are commonly asked questions about interface solutions. What are they? Why do I need them? Well, we are going to be doing a 5 part blog series breaking this topic down. Interface solutions are all about keeping the vehicle's Pulse-width modulation (PWM) satisfied and communicating properly with your HID or LED headlight upgrade. Although this modulation technique can be used to encode information for transmission, its main use is to allow the control of the power supplied to electrical devices, especially to inertial loads such as motors. Relay Harness A relay harness provides...
HID

HID Kits 101: Answering 6 Common Questions

1. What is HID? HID (or High Intensity Discharge) headlamps produce light with an electric arc rather than a glowing filament. The high intensity of the arc comes from metallic salts that are vaporized within the arc chamber. Because of the increased amounts of light available from HIDs relative to halogen bulbs, HID headlamps can be made smaller than halogen headlamps while still producing a comparable beam pattern. Alternatively, the larger size can be retained, allowing the HID lamp to produce a more robust beam pattern. 2. What is Xenon? Xenon is a colorless noble gas found in trace amounts in the...
Kelvin Color

Kelvin Color: Debunking the Misconceptions

Debunking the Misconceptions There are many benefits and features associated with LED and HID lighting technologies. Many of the obvious benefits, such as lowered energy consumption and related cost reductions, longer life expectancy, and lower overall heat generation are generally well known. But let’s not forget about the dynamic appearance and commercial productivity benefits associated with the color temperature of the light output. This color temperature is rated in Kelvins. For many dealers and distributors unfamiliar to HID and LED lighting products, Kelvin color can be a confusing concept. Our purpose here is to debunk the most common misconceptions about Kelvin...
Race Sport Lighting

Race Sport Lighting's 2015 Rep of the Year

Race Sport Lighting Announces 2015 Rep of the Year Award at CES Race Sport Lighting is pleased to announce its rep of the year award for 2015. The award goes to MC Marketing (Michael Colundjia and Associates). Race Sport is premier one stop supplier of automotive lighting and accessories. The company hosts its manufacturer rep meeting every year before CES show opens. Why MC Marketing? Dedication Hardworking Focused driven practices Excellent customer service Growth of the southeast territory Outstanding sales achievement We are pleased to have MC Marketing as valued member of our team! Every year we recognize the rep with by issuing a prestigious plague.
CES

Visit us at CES 2016

Race Sport Lighting Invites you to Visit us at the 2016 CES Show Race Sport Lighting invites you to visit us at the 2016 CES show at Westgate Hotel and Casino. The show runs from January 6th-9th. During show hours we will be in hospitality suite 610 (right outside of the North Hall at convention center). Muli-media Presentations We will showcase many exciting items such multi-media presentations with videos of our brand new hot products such as our third generation LED headlight with superior lumens and small fan to address tight applications. Race Sport Lighting was the first aftermarket company in America...
Vehicle Specific Light Bar Kits

Vehicle Specific Light Bar Kits

Vehicle Specific Light Bar Kits Race Sport, maker of automotive lighting, announced its first light bar packages that are vehicle specific. The kits include a 50-54-inch light bar plus brackets, a plug and play wiring harness, and anti-theft bolts. A cover is also included as some states require a cover or sleeve for the light bar when not in use. “Too many end users get themselves head deep in mud when buying a light bar and find out they need additional components at install,” said Race Sport President Steve Jergensen. The problem extends to the dealer who must scramble for accessories to...