The most common question Race Sport Lighting fields every year is “What is new and exciting for this year”. As a 12 year old company in the lighting category, it has been fun and exciting to release and launch hundreds of new products over the years that have been highly profitable to resellers all over North America. Those conversations … [Read more...]
Training: The Marketing Tool Everyone Forgets If you want to be successful with the lighting category you need to get back to basics. Basics like sales force marketing. What is that? Well it’s our clever way of saying that your sale force represents the brands you sell to your customer base. It’s our way of saying that they tell the story of the … [Read more...]
Why You Should Use Email Marketing if you want to be successful with the lighting category you need to get back to basics. Basics like email marketing. If you don't send out email blasts here are 8 reasons you should! 1) Penetration- There are more than 3.2 billion email accounts today. 95% of online consumers use email and, 91% check their … [Read more...]