Training: The Marketing Tool Everyone Forgets If you want to be successful with the lighting category you need to get back to basics. Basics like sales force marketing. What is that? Well it’s our clever way of saying that your sale force represents the brands you sell to your customer base. It’s our way of saying that they tell the story of the … [Read more...]
Why You Should Use Email Marketing if you want to be successful with the lighting category you need to get back to basics. Basics like email marketing. If you don't send out email blasts here are 8 reasons you should! 1) Penetration- There are more than 3.2 billion email accounts today. 95% of online consumers use email and, 91% check their … [Read more...]
Why Your Shop Should Use Social Media Marketing Be found and credible. Today’s customers want to make purchases on their terms, and that means doing research online before walking in your store. There is an unstated expectation from buyers now that they should be able to find you on Google and social media. Become the trusted advisor and … [Read more...]