Race Sport® Nation Blog

RINGWOOD, IL – 8/18/2023  Race Sport Lighting is pleased to announce the shipping of its new White LED Version of its patented and innovative Solar Roof Cab Light System to Distributors and Retailers this August. No Wire, No Holes, No Drilling involved! This invention was first previewed as Amber LED only by Race Sport Lighting during the SEMA 2021 Show and launched in early 2022. The Amber LED Wireless Solar Cab Light kits were a success nationwide as a unique solution to adding cab clearance lights to trucks not equipped with them at the...

July 17th, 2023 - Ringwood, IL  Race Sport Lighting released their New HOODKIT1 (P/N# 1007720) LED Knight Rider Scanning Hood Brow DRL Flex Kit in Q2 and are now in full non-stop production in Q3.  This modern, unique and niche hood lighting kit is the perfect solution for a frontal lighting show on the exterior of any vehicle. The hood brow retail kit comes with a 5’ 9” length flexible all weather strip kit that fits most full-size vehicle front ends perfectly and is cut to size if necessary. The kit does an amazing...

June 7th, 2023 - Ringwood, IL  Race Sport Lighting released their new RSUKIT-C (P/N# 1007686) RGB multicolor chasing style underbody kit in Q1 and are now in full non-stop production in Q2. This unique and niche new exterior under glow product is the perfect solution for a full lighting show underneath the frame of any vehicle. The RSUKIT-C kit comes with RF remote control and Bluetooth app control functions for the user to select the colors and patterns they want to display. Users can do virtually hundreds of distinct colors and patterns all around...

May 9th, 2023 - Ringwood, IL  Race Sport Lighting releases their New AKIT18 18-piece Ambient Vehicle Lighting Kit in Q1 and is now in full production in Q2.  This unique and niche interior ambient product is the perfect solution for a full lighting show on the interior of any vehicle. The 18pc retail kit comes with a momentary push button extension, multiple flexible acrylic light tubes for the doors and dash, door handle lights, door pocket lights, and multiple Bluetooth door controllers for each door to keep in sync and reduce wiring. With Bluetooth...

March 13, 2023 - Ringwood, IL  Race Sport Lighting released their NEW Stage Bundle Kits for the 2018+ Jeep Wrangler JL to the industry. This news just months after successfully launching their 2007-2017 Jeep JK STAGE Kits at the SEMA Show in November. Their Stage 1 Road Runner Kit features 6 major external lights in a kit that takes 2-4 hours to install.  The Stage 2 Trail Runner Kit includes 8 popular LED Jeep lights that install in about 6-8 hours. Lastly, the Stage 3 Zombie King Kit packages a whopping 10 interior and...

January 30th, 2023 - Ringwood, IL  Race Sport Lighting will be exhibiting in booth 101 at Knowledgefest for dealers to visit and learn about their new lighting technologies. Staff will be available in the booth all weekend to answer any questions. The booth will feature a custom 5-Axis display of hundreds of lights to test with the push of a button. On display, Race Sport Lighting will have their nationwide best-selling Terminator™ LED Kits, the fast-growing DRIVE Series V2 LED kits and their USPTO patented GEN4® LED system.   “We can’t wait...

RINGWOOD, IL – 1/16/2023  Race Sport Lighting is pleased to announce the launch of their NEW IQ Series Quad Optical Auxiliary Lighting. This new auxiliary light series is 4 times brighter with more lumen and LUX Light output than any current products on the marketplace. IQ Series uses Race Sport Lighting’s New Exclusive Quad Optics that feature 4 high power diodes encased in one single long cast optic. The IQ series was designed and tested in the lab to Industrial grade standards, which exceed normal automotive grade testing standards and can take more abuse, more...

December 14, 2022 - Ringwood, IL  Race Sport Lighting is announcing that they will be making multiple positive upgrades for industry resellers in 2023. Among those changes, is increasing the profit margin from wholesale levels to MAP beginning January 1st.  The pricing schedule went out in the 1st week of December to the sales reps to communicate to all their accounts. Even better, this was accomplished with NO across the line price increases in 2023!  Other Great company improvements in 2023 will include:  A condensed CORE Catalog...

November 9, 2022 - Ringwood, IL  Race Sport Lighting released their NEW Stage Bundle Kits for the Jeep Wrangler JK at their SEMA Booth last week in Las Vegas. Their Stage 1 Road Runner Kit features 5 major external lights in a kit that takes 2-4 hours to install in the bay.  The Stage 2 Trail Runner Kit includes 8 popular LED Jeep lights that install in about 6-8 hours. And lastly, the Stage 3 Zombie King Kit packages a whopping 11 interior and exterior Jeep lights that shops can bill out 8-12 hours...

October 24, 2022 - Ringwood, IL  Race Sport Lighting will be releasing their brand new Patented and Made in USA Bolt-On Hitch Bar Light Solution for HD Series Ford, GMC, Chevy, and Dodge Trucks. SEMA Attendees will get the first look at this amazing lighting solution at booth# 11416 in the Mobile Electronics section of the North Hall. Race Sport Lighting Staff will be available in the booth all week to answer any questions. There will be a standing display replicating how the product bolts on to OEM Hitch Receivers on the back of...

September 15, 2022 - Ringwood, IL Race Sport will be exhibiting their fast-growing Marine Sport® Lighting line up in booth #3-1615 for boat builders and customizers to visit and learn about their new marine lighting for 2022. Staff will be available in the booth all week to answer any questions. The booth will feature a large custom marine display with hundreds of marine solutions to test with the push of a button. Marine Sport Lighting will also be showing off their new patent pending High Output Docking Light that will be going on ocean cruisers...

Race Sport Lighting NEW PRODUCT ALERT RINGWOOD, IL – 8/17/2022  Race Sport Lighting is pleased this amazing NEW RSW80A (P/N 1007630) 8-Gang High Power Auxiliary Power Distribution Control Switching System. Exactly what you need to control all your lighting systems on your vehicle and control them with a long range 8-button wireless remote and no need to bring the communications cable through the firewall. This power distribution system has everything you need to install up to 8 lighting systems on any vehicle or machine.  Unlike lower quality “wired” systems on the market...

RINGWOOD, IL – July 7th, 2022  Race Sport Lighting has announced that industry veteran JR Stocks will be joining the company as its Vice President in the executive management ranks. As VP of Race Sport Lighting, JR will be tasked with bringing the lighting pioneer to the next level and strengthening the reputation of the Race Sport Lighting and Marine Sport Lighting brands. JR will also oversee accelerating the growth of several strategic buying groups that the company is the premier lighting vendor on record. In addition, look for him to bring the companies...

RINGWOOD, IL – June, 16th 2022  Race Sport Lighting is excited to launch and partner with APG dba Premier Performance and Launch Distribution to fulfill and service their Diesel and Automotive jobbers in the industry. It was necessary to expand distribution to get dealers the innovative lighting products they need fulfilled same or next day for the job. APG dba Premier Performance and Launch Distribution jobbers can begin ordering their favorite Race Sport Lighting products immediately to ship in April. The product mix in-house at APG dba Premier Performance and Launch Distribution will be...

RINGWOOD, IL – 4/22/22  Race Sport Lighting is pleased to announce the release of its new patented and innovative Solar Roof Cab Light System shipping to Retail locations soon. No Wire, No Holes, No Drilling involved! This Product was first previewed by Race Sport Lighting during the SEMA 2021 Show, and their sales and marketing team has been showing off the prototype at trade shows everywhere this year with an overwhelming popular response. Thousands of pre-orders are already awaiting the official shipping of this product to their store locations nationwide. This amazing new product...

April 07, 2022 - Ringwood, IL  Every year Race Sport Lighting recognizes the distributors, dealers, and sales reps that make a difference in the industry and perform at the highest level to service their customer with their products. This year is no exception, as 6 key partners are announced in the industry.  Here are the Best of 2021:  Dealer of the Year = Auto Tint City Outfitters, Dearborn Heights, Michigan  WD Distributor of the Year = Sound Distributions, Tukwila, Washington  Tint World Franchise of the...

RINGWOOD, IL - APRIL 1, 2022  Continuing their unprecedented growth, Race Sport Lighting is proud to introduce Trent Partners as their new representative firm for the states of New York and New Jersey. Located in Rockville Centre, New York, Trent Partners will play a crucial role in growing Race Sport Lighting products across the Northeastern Territory. The firm already had been partnered with Race Sport Lighting in the New England territory, but this new agreement allows their entire force to join in the success. Keep an eye out as Trent Partners is eager to...

  February 21st, 2022 - Ringwood, IL  Every year, Race Sport Lighting partners with KnowledgeFest to exhibit and train dealers, installers, and counter salespeople at shows around the country. This week in Las Vegas is no exception, as Race Sport Lighting will be conducting a dealer-focused training on Friday the 18th in Room #JOSHUA @ 1:45pm PT. The main goal of the training will be to discuss their new patented lighting technologies and solution-based products to make selling and installing lighting easy and profitable for resellers.   Race Sport...

February 4, 2022 - Ringwood, IL  Race Sport Lighting will be exhibiting in booth #104 for dealers to visit and learn about their new lighting technologies. Staff will be available in the booth all weekend to answer any questions. The booth will feature a large custom display of hundreds of lights to test out with the push of a button. Race Sport Lighting will also have on display their nationwide best-selling Terminator™ LED Kits, the fast-growing DRIVE Series V2 LED kits and their USPTO patented GEN4® LED system.   “We can’t wait...

The Race Sport Lighting 2022 Complete Line up – Extra, Extra, Read All About It RINGWOOD, IL – January 26, 2022 Race Sport Lighting 2022 Full Line Catalogs are now shipping to the industry. These 80-page catalogs contain thousands of Lighting Category solutions, which helps resellers grow their business and find the right lighting solutions for outfitting customer vehicles. Distributor and Dealers can start requesting these B2B catalogs to ship with their orders or from their RSL territory sales rep. Requests can also be sent via email to sales@racesportinc.com.

RINGWOOD, IL – December 17, 2021 (Patent No. 11,054,127) (Patent No. 10,801,714) Race Sport Lighting is pleased to announce the patented and innovative GEN4® LED High Performance LED Kits are in stock and shipping to resellers! The 1st Generation of GEN4® kits were launched in 4th quarter 2019, after US Patent No. 10,801,714 was issued in October of 2019.  North American dealers were raving over the new technology and the GEN4® was an instant success with resellers looking to sell the best of the best when it comes to forward lighting...

RINGWOOD, IL – October 25, 2021  Shortly after Race Sport Lighting launched their 2021 Canadian specific website, they have now officially partnered with Trends Electronics, Inc headquartered in Burnaby, British Columbia. Trends Electronics has a sales force located in each marketplace, from the West Coast to the East Coast and they will be hitting accounts hard in the next few months to get on board with Race Sport Lighting. Trends will also be stocking and promoting the Marine Sport Lighting line that is Race Sport’s fastest growing category over the last few years. Trends is well known for their success...

RINGWOOD, IL – October 21, 2021   Race Sport Lighting is excited to announce the launch of their new P-Series projector perfect LED headlight lineup. This product was developed and tested in their lab over the last year and is now available to the marketplace. The P-Series is the first headlight kit approved by their product specialists to produce a 100% perfect beam out of a projector lens with no spray lines or shadowing. These kits provide effective projection down the road without any performance loss. All other LED kits on the market experience performance issues when placed into projectors because projector...

RINGWOOD, IL – Oct. 5, 2021  Every year, Race Sport Lighting partners with Knowledge Fest to exhibit at a booth and train dealers, installers and counter salespeople at shows around the country. This week at Indianapolis is no exception, as Race Sport Lighting will be conducting two dealer-focused trainings on Friday and Saturday in Room #109. The main goal of the trainings will be to discuss their new lighting technologies and solution-based products to make sales and installs easier on newer vehicles.   Race Sport Lighting will also be exhibiting in their 10’x30’ booth for dealers to visit and learn about new lighting technologies. Staff will be available in the booth all weekend to answer any questions. The booth will...

RINGWOOD, IL – July 20, 2021  Race Sport Lighting is pleased to announce that the USPTO office has issued a second continuation patent (Patent No. 11,054,127) on their innovative GEN4® LED design. The GEN4® was first launched at the SEMA Show in November of 2019 and was in instantly embraced by the marketplace just a month after applying for the first patent. That patent (Patent No. 10,801,714) was issued in October of 2020.    The GEN4® patented lighting system features a 360° ratchet-style adjustable base for aiming, an anti-glare optical beam deflector and a rotatable heat-sink rope for heat dissipation in tight lens/cover locations. Retailers and installers were supporting...

RINGWOOD, IL – July 20, 2021 Race Sport Lighting is pleased to announce a new partnership with Restylers International Network and over 300 of its members to bring them the latest LED and HID lighting technology. Race Sport Lighting is one of the only true “one-stop shop” lighting suppliers that can offer dealers all the interior, exterior and custom lighting a dealer needs to upgrade any vehicle that comes in their store. Restylers International and their dealers will now have access to over 5,000 Race Sport Lighting products as they aim to grow their sales revenue in the lighting category.  “We are extremely excited to...

RINGWOOD, IL – June 3, 2021  Race Sport Lighting is the leading manufacturer of LED and HID lighting technology in North America, and serves the 12-Volt, Truck Accessory, Powersports, Motorcycle, Marine, and RV industries primarily. Founded in 2007, Race Sport Lighting is going on its 14th year leading the way as the Pioneer for the lighting category. They offer the highest quality lighting products to the industry and back it up with award winning customer service and tech support. This reputation has earned them the position of Preferred Lighting Vendor for AutoGear, AAM, MESA and Tint World franchises just to...

RINGWOOD, IL – May 13, 2021   Race Sport Lighting is pleased to announce that Team Progressive has been named their manufacturer rep firm for the northern territory covering Illinois, Wisconsin, Minnesota, North Dakota and South Dakota. Team Progressive will oversee the current Race Sport Lighting business already established in these five key states, as well as growing the company’s footprint in the territory with more dealers and increased distribution in the power sport and motorcycle industries. Team Progressive will begin introducing the line to their ever-growing dealer/distributor base starting in May.  “We are so excited to have Team Progressive join our...

RINGWOOD, IL – April 13, 2021   Race Sport Lighting is excited to partner with DAS Companies Inc. in the Mid-Atlantic territory with new 2021 lighting technologies. It was necessary to expand distribution to get dealers the lighting products they need fulfilled same or next day for the job. DAS dealer accounts can begin ordering their favorite Race Sport Lighting products immediately to ship in April. The product mix in-house at DAS will be focused on “CORE” lighting top sellers like:  GEN6® Plug-n-Play Canbus Kits Terminator™ LED Kits  NEW Drive Series V2 All—in-One Kits ColorADAPT® interior, exterior and underbody kits ColorSMART® Bluetooth App controlled products  Eco-Series light bars and auxiliary...

RINGWOOD, IL – April 6, 2021  Race Sport Lighting is excited to announce the launch of their new RoadRunner series light bars and auxiliary spotlights. This slick Blacked Out® light bar is not only slimmer and more appealing than most of the light bars on the marketplace, but the performance and compliance design features really set them apart. Most high-power LED light bars are off-road use only because of their widespread optical beam patterns that do not comply for on-road use. The RoadRunner series was specifically designed with a optical system that keeps the extra light focused straight and to...

RINGWOOD, IL – March 15, 2021   We are excited to announce that our new 2021 full line catalogs are in stock and ready for shipment. This years' 80-page edition of the catalog features top new products including our Drive Series V2 headlight kits and DemonEye® V2 RGB headlight kits. "Our 2021 full line catalog is a key tool for our reps, distributors and dealers to present new technologies to customers. It's always exciting when this goes out every year. There is always a huge spike in sales when the catalogs hit our customers hands. There is over one hundred new lighting technologies...

RINGWOOD, IL – February 16, 2021   Race Sport Lighting is excited to announce the launch of their NEW DemonEYE® V2 RGB Multi-functional headlights. This kit can be used not only for headlight or fog light performance upgrades, but also feature an additional RGB diode to light up your lens color for show use as well. Race Sport Lighting owns the trademark on the DemonEYE® name and is officially licensed to produce and sell this RGB technology to the marketplace.  This Version 2 DemonEYE® LED kit is yet another product from Race Sport ushering in the latest and greatest vehicle technology in headlight and fog light...

RINGWOOD, IL - February 9, 2021  Race Sport Lighting is excited to announce the launch of their NEW all-in-one DRIVE SERIES V2 CANBUS LED Headlight Kits, that has a MAX LUX light output of 2,500lx per bulb, or 5,000lx per kit! Designed for the ultimate professional installation experience for tech bays across North America, the Drive Series V2 kit has all the solutions to interface with today’s vehicle technology.  This high-performance LED kit is yet another product from Race Sport ushering in the latest and greatest vehicle technology in headlight and fog light upgrades. The kit comes with two high-output, OEM sized DRIVE Series V2 LED bulbs and two of their top selling CANBUS decoders packaged together in an...

RINGWOOD, IL., January 05, 2021 – Race Sport Lighting is pleased to introduce that Alan Wotjas from Alan Wotjas Associates has been named as their Manufacturer Rep Firm for the Southwest territory, which covers Texas, Oklahoma, Louisiana, and Arkansas. Alan Wotjas Associates will oversee managing the current Race Sport Lighting business already established in the territory, as well as growing the company’s footprint in the territory with more dealers and increased distribution in the Mobile Electronics Industry. Alan begins introducing the line to his ever-growing dealer base effective immediately in January 2021.

Every Monday, we take a look at the Hottest Dealer Installs of Race Sport® Lighting products! Be sure to tag us in your install posts to get featured. Instagram: @racesport_lighting Facebook: @racesportproductgroup @KarTunz RAM with ALL the Lights @pedistributors Showcasing Total Truck Center's excellent Video @sparty_the_gladiator Always getting in trouble View this post on Instagram ...

Every Monday, we take a look at the Hottest Dealer Installs of Race Sport® Lighting products! Be sure to tag us in your install posts to get featured. Instagram: @racesport_lighting Facebook: @racesportproductgroup @thatjeepsc Jeep Wrangler https://www.instagram.com/p/CB5xdHlD2UB/ @that.st2 Focus ST2 https://www.instagram.com/p/CB_MK3-nAy8/ @chrisknight101 Sierra LML https://www.instagram.com/p/CBwDqcyJoE2/ @tn_rado Chevy Colorado https://www.instagram.com/p/CB__PaAgnb-/ https://www.instagram.com/p/CB9FnC_gSqM/ https://www.instagram.com/p/CB6f2LpgJ7y/ @sinfullytc Scion Tc

Every Monday, we take a look at the Hottest Dealer Installs of Race Sport® Lighting products! Be sure to tag us in your install posts to get featured. Instagram: @racesport_lighting Facebook: @racesportproductgroup @abbyhathorn Jeep Wrangler View this post on Instagram Just a girl and her @jeep ✨💕 . . . . #jeep #jeepwrangler #jeepgirl #sunset #jeepjl #jeepwranglerunlimited #jeeplife #jeepjeep #jeeplove #tennessee #johnsoncity #fun #love #life #blogger #tennesseeblogger...

Does Your Business Service Vehicles? Does your business service vehicles? Keep your porters, installers and technicians protected from potentially contaminated surfaces with Race Sport Lighting's 3n1 automotive protection kit. Having a protective barrier between your employees and a potentially contaminated surfaces within the vehicles they are servicing, is a simple and effective way to lower employee exposure to bacteria and viruses. Slipcovers for the Common Contact Surfaces This kit features a recyclable slipcover for common...

Every Monday, we take a look at the Hottest Dealer Installs of Race Sport® Lighting products! Be sure to tag us in your install posts to get featured. Instagram: @racesport_lighting Facebook: @racesportproductgroup @abbyhathorn Jeep Wrangler           View this post on Instagram                   I mean....just look at her 😭😍 @jeep #jeeptopsoffday . . . #toplessjeep #topsoffjeep #weekend #fun #jeeplife #jeepgirl #jeepwrangler #ruggedridge #aries #racesportlighting #jeepjl #jeepwranglerjl #girljeep #doorsoff #doorsoffjeep #bigtires #weekendfun #adventureride #tennessee #johnsoncity #jeepclub A post shared by Abby Hathorn (@abbyhathorn) on May...

RINGWOOD, IL., May 21, 2020 – Race Sport Lighting is excited to announce the launch of a brand new company Wholesale Product Group (wpgsupply.com). WPGsupply.com specializes in Personal Protection Equipment (PPE) for small businesses to get back up running, including PPE kits, masks, gloves, retail sneeze and cough shields, social distancing decals/stickers, and vehicle protection. WPGsupply.com is already serving customers from the mobile electronics and automotive industries and hired on several MFG reps firms to represent its products in their territories. Orders from small shops, to large chain stores to WD's have already been flowing in daily....

Every Monday, we take a look at the Hottest Dealer Installs of Race Sport® Lighting products! Be sure to tag us in your install posts to get featured. Instagram: @racesport_lighting Facebook: @racesportproductgroup @rozay_mk7 Volkswagen Jetta MK7 with ColorADAPT LED underbody           View this post on Instagram                   Just wait on it 🤞🏿#deadstance #deadstanceontop A post shared by Kevin 🤙🏿 (@rozay_mk7) on May 7, 2020 at 10:29am PDT           View this post on Instagram                   Light your own path ✊🏿 A post shared by Kevin 🤙🏿 (@rozay_mk7) on May 7,...

RINGWOOD, IL., May 01, 2020 – Race Sport Lighting is excited to announce the appointment of Midwest Sales Group as their Manufacturer Sales Rep Firm in the Illinois and Wisconsin markets. Steve Fahlmark, Principal, Midwest Sales Group, is charged with growing brand reach in the market, along with managing the existing business. Midwest Sales Group is an experienced and well-respected rep firm in the 12-Volt market that understands what dealers, distributors and end users want. “We look forward to working with Midwest Sales Group and further laying the groundwork to grow sales...

Every Monday, we take a look at the Hottest Dealer Installs of Race Sport® Lighting products! Be sure to tag us in your install posts to get featured. Instagram: @racesport_lighting Facebook: @racesportproductgroup @premierwindowtintingandaudio Dodge Challenger with ColorADAPT LED Underbody and Interior Kit View this post on Instagram Repeat customer back for some @racesport_lighting RGB under glow and RGB interior lighting! This challenger is...

New Features for LED Wheel Lights Race Sport Lighting has been committed to giving our distributing partners and authorized dealers the advantage in the aftermarket lighting category for over 13 years. For us, the advantage all boils down to quality, support, and service. Our LED wheel light kits are no exception and the better news is we have made some feature and hardware updates to this popular item. Rigidity of Frame The first improvement was made to the frame thickness. We have increased...

https://youtu.be/I4GidKSWxNQ Starting Lineup – LED Switches, USB Ports and Voltage Gauges The goal of this Starting Lineup training is to equip you with the product stories necessary to be able to sell core Race Sport® Lighting products, but also arm you with the knowledge to overcome objections and make that lighting sale. In this video we will discuss Race Sport Lighting’s lineup of LED switches, USB ports and voltage gauges. Race Sport Lighting offers nine different varieties of led switches, USB ports and voltage gauges. As well as a full range...

Marine season is upon us! Starting in late March until the end of April, boat enthusiasts across the country will be getting their vessels ready for a summer full of family fun. In this article our authorized Marine Sport Lighting dealer’s from across the country, tell us what the must-stock marine lighting products are. Car-Tunes, inc.'s Must Stock Marine Lighting “Custom RGB speaker rings first. Then I’d say interior lighting for the deck or hall. We also, get a lot of hunting boats that want light bars and...

https://youtu.be/IIaOAJknjzQ Get ready for Daily Slam Dunk deals during March Madness from Race Sport Lighting. Every day for 10 days starting March 16, we will email you a steeply discounted Slam Dunk Deal of the Day. Slam Dunk deals on light bars. Slam Dunk deals on conversion lenses. Slam Dunk deals on interface components and much more. Stay tuned to your email for each Slam Dunk Deal of the Day during March Madness from Race Sport Lighting. Current Inventory Quantities These Slam Dunk deals are first...

@that.st2 Focus ST2 View this post on Instagram Shipment has arrived✉️ #teammishi #cooledbymishimoto #focusst #ecoboost #babyturbo #strattuned #poptune #needsmorelow #bcareotw #extremelows A post shared by Donovan (@that.st2) on Mar 9, 2020 at 6:03am PDT @earlowenco Toyota Tacoma with GEN6 CANBUS HID Headlights View this post on Instagram ...

https://youtu.be/fHEBucgcqw8 Boat lights, like most accessories on your boat, play both an indispensable and complementary role. They provide needed light for navigation, guide your boat guests safely on and off of the vessel, and they make your boat visible at night. They can be placed nearly everywhere on your boat, from mounted underwater to stationed on your console. Marine Sport Lighting is a marine lighting manufacturer of LED boat lights and marine lighting fixtures. We created this short guide to explain the most common types of boat lights, what...

https://youtu.be/LEoOkddtpQA New Slat Wall and Counter Displays Race Sport Lighting - in partnership with 5-Axis Innovations - has released a brand-new line of versatile, professionally made, interactive, and engaging automotive lighting displays for your showroom. Versatile - Can Accent Countertop or Slat Wall These new displays were designed with the dealer showroom in mind. Offering two unique ways to utilize the display. The display presents great on its own on your sales counter and you may also...

Every Monday, we take a look at the Hottest Dealer Installs of Race Sport® Lighting products! Be sure to tag us in your install posts to get featured. Instagram: @racesport_lighting Facebook: @racesportproductgroup @tintworld12volt and @tintworldkaty Cadillac SRX with GEN6 HID Headlights and PNP Series LED Foglights View this post on Instagram 2016 Cadillac SRX came in for us to swap out his headlight housing, add fog light and upgrade his...

@tintworldmassapequa Nissan Quest with ColorADAPT RSUKIT LED Underbody Kit View this post on Instagram 🔥🔥🔥🔥🔥🔥🔥🔥🔥 This Nissan Quest got some major upgrades on its visit to Tint World ✔20" Niche Rims wrapped in Toyo Tires ✔Full Underbody LED Lighting Kit ✔Full Kicker Sound System Tint World of Massapequa Park is your One Stop Shop for all your automotive needs on Long Island 😀😀😀 (516)307-0880 4722 Sunrise Highway, Massapequa Park, NY 11762 Looking to do...

Race Sport Lighting’s Rigorous Product Testing Gauntlet https://youtu.be/BF2U6nJbfmY Race Sport Lighting has been committed to giving our distributing partners and authorized dealers the advantage in the aftermarket lighting category for over 13 years. For us, the advantage all boils down to quality, support, and service. In this video, we will break down the gauntlet of rigorous testing every Race Sport lighting product prototype must survive before we will ever bring it to market. This testing process makes us confident to stand behind our products with a one-year minimum manufacturer's...

@tintworldsmyrna View this post on Instagram 🚨🚨Tint World Smyrna is your one stop shop for custom wraps, LED/HID lighting, wheel/tires, paint protection film, window tint, remote starter/auto security, ceramic coating, and much more‼️‼️ Visit our showroom today and get your free estimate‼️ 💸Financing options available with ZERO INTEREST AND NO CREDIT CHECK💸 📍2274 Atlanta RD SE Smyrna, Ga. 30080 📞 770-626-0171 #tintworldsmyrna #wrap #black #satin #tint #custom #smyrna #atlanta #georgia #3m #tintworld #custom...

https://youtu.be/p23gJeYy65Y LED Emergency Road Flare kit - RS-6KIT-FLARE-A Race Sport Lighting’s LED emergency flare kit replaces your old 20-minute single use road flares with a set of 6 rechargeable LED puck style flares. With a full battery charge, these pucks can be used for up to 60 hours depending on what pattern you select. There are 9 strobe patterns that you can choose from that engage the 16 LEDs within the puck. To cycle and select a pattern,...

@certifiedtahoe Chevy Tahoe with GEN6 HID Headlights View this post on Instagram By looking at my Instagram lately you would think i live in Alaska or somewhere else where it snows all the time lol 🥶 I'm starting to feel like dj Khaled with #Anotherone 😂🤦‍♂️ #2004tahoe #chevytribe #Chevyarmy #racesportlighting #headlights #Fx35 #2005infiniti #chevy #Snow #outside #5am #thursday A post shared by Michael Long (@certifiedtahoe) on Feb 6, 2020 at 3:35am PST...

Race Sport Lighting Celebrates 13 Year Anniversary https://youtu.be/zATWHG4s-Ro Ringwood, IL. –  February 7th, 2020 Race Sport Lighting, the leader in aftermarket automotive, truck, jeep, power sports, and marine lighting has announced that the company is celebrating their 13th year in the lighting industry. The company was formed in 2007 as a result of a growing passion of Steve's to add lighting functionality to every vehicle build or install he was doing for his customers. As Steve searched for lighting solutions, he realized the lighting that was on the marketplace at the...

Every Monday, we take a look at the Hottest Dealer Installs of Race Sport® Lighting products! Be sure to tag us in your install posts to get featured. Instagram: @racesport_lighting Facebook: @racesportproductgroup @perez_franky Civic Si with LED Underbody (rsukit) View this post on Instagram Been quiet lately, got a new job as a mechanic again so I’ve been working my butt off doing some online training and...

@cherrycityautotint Lexus IS-250 GEN6 CANBUS HID Install View this post on Instagram Lexus IS-250 for a full racesport 6k gen6 HID conversion kit install! #racesport #keizer #oregon #lexus #led #hid #lighting #pnwadventures A post shared by Cherry City Audio & Tint (@cherrycityaudiotint) on Jan 15, 2020 at 7:33pm PST View this post on Instagram ...

Here you will find information on how to properly align headlights. Here is a link to the PDF version Alignment Process 1. Check your owner’s manual to find the location of the vertical and horizontal headlight adjustment screws. These screws are typically long and feed into gears that control the headlight adjustment. They are usually marked L > R for horizontal adjustment and U > D for vertical adjustment. 2. Find a level surface in front of a garage door or wall with a minimum of 25ft of space plus the length...

@the_sticker_dude View this post on Instagram Race Sport Lighting is a proud sponsor of the Sticker Dude Raptor in the 2020 Snoball Race! We wish Luke a safe and successful run, and trust our lights will light the way on the dark trails for him! #racesportlighting #aamgroup #stickerdude #thestickerdude #sema #lightingsupplier #racesport #aam #snoball2020 #fordraptor A post shared by Race Sport Lighting (@racesport_lighting) on Jan 19, 2020 at 6:02am PST

Race Sport Lighting Announces Knowledge Fest Training https://vimeo.com/382179037 Ringwood, IL. –  January 17th, 2020 – Race Sport® Lighting, the undisputed leader of aftermarket lighting solutions for the automotive, truck accessories, marine, and power sports industries, has announced they will be training MEA dealers at all four KnowledgeFest events this year. Below is an outline of the training. Tips to become a Lighting Professional Discover dozens of tips to becoming the lighting professional in your local market. From your sales counter staff to your installers, this...

In this Episode At Race Sport® Lighting we love our dealer partners. “We ♥ Our Dealers” is a video series capturing success stories from our top dealers around the country. This affords us the privilege of learning from and sharing in their successes in the lighting category. These are dealer lighting stories, in their words. In this video, we will be chatting with Mike from Team Nutz Technology about their lighting business. Be sure to check out the “What we learned from Team Nutz” section at the end of the...

@abunchofbs Honda Accord with DemonEYE headlights and Chasing Wheel Lights View this post on Instagram Lightshow #hondaaccord#raceportlighting A post shared by Bart S (@abunchofbs) on Jan 10, 2020 at 12:27pm PST @perez_franky Honda Civic Si ColorADAPT™ LED Under Body Kit View this post on Instagram I...

The goal of this Starting Lineup training is to equip you with the product stories necessary to be able to sell core Race Sport® Lighting products, but also arm you with the knowledge to overcome objections and make that lighting sale. In this video we will discuss Race Sport Lighting’s lineup of LED rock lights options. Race Sport Lighting offers three different varieties of led rock lights. ColorSMART™ RGB LED Rock Lights We start with covering the brand new ColorSMART™ RGB+W version. Race Sport Lighting’s ColorSMART Series boasts...

The goal of this Starting Lineup training is to equip you with the product stories necessary to be able to sell core Race Sport® Lighting products, but also arm you with the knowledge to overcome objections and make that lighting sale. In this video we will break down the features and benefits of Race Sport® Lighting’s Street Series LED light bars and spotlights. Street Series Dual Row Straight LED Light Bars We start with covering the Street Series LED light bar options. This family of LED...

@tintworldmassapequa Jeep Wrangler LED rock lights and grille kit. View this post on Instagram This Jeep Wrangler is looking 🔥🔥🔥 with all the new LED Lighting it just got ✔LED Underbody Light Kit ✔LED Rock Light Fender Kit ✔LED Front Grille We have all kinds of LED Lighting in stock and available here at Tint World of Massapequa Park 😀😀 (516)307-0880 4722 Sunrise Highway, Massapequa Park, NY 11762 #jeep #wrangler #jeepjk #jeepoftheday #jeepexperts #jeepsofinstagram...

@executiveelectronics LED Strobes on Ford F150 View this post on Instagram Added some amber and white strobe lights to this truck💡💥#StrobeLights #RaceSport #AsSeenInColumbus #WeDoItAll #ExecutiveElectronics A post shared by Brian & Cristine (@executiveelectronics) on Dec 29, 2019 at 7:21pm PST @the_real_kent416 Ford F350 View this post on Instagram ...

Ringwood, IL. –  December 26th, 2019 – Race Sport® Lighting, the undisputed leader of aftermarket lighting solutions for the automotive, truck accessories, marine and power sports industries, has announced they will recognize their top performing dealers, distributors, and sales representatives at their Annual Meeting held on Monday, January 6th, during The CES Show in Las Vegas. Winners will be announced in the coming weeks leading up to CES. Here are this year’s award categories:Dealer of the Year, Rep Firm of the Year, Distributor of the Year, Tint World Dealer of the Year, MESA Dealer of the Year, The...

Ringwood, IL. –  December 26th, 2019 – Race Sport® Lighting, the undisputed leader of aftermarket lighting solutions for the automotive, truck accessories, marine and power sports industries, has announced they will also be releasing three new products at CES. Namely, their new “chasing” LED strips (RS5M5050IP68-C), mini LED spotlights (RS10WMP-S, RS10WMP-F, RS2LED3120), and 7 inch round headlight conversion with multi-color LED accents (RS7RGBBC). New Product Gallery RS5M5050IP68-C RS7RGBBC RS7RGBBC RS7RGBBC RS7RGBBC RS10WMP-F RS10WMP-S RS10WMP-S RS2LED3120 RS2LED3120 About Race Sport Lighting At...

The goal of this Starting Lineup training is to equip you with the product stories necessary to be able to sell core Race Sport® Lighting products, but also arm you with the knowledge to overcome objections and make that lighting sale. In this video we will break down the features and benefits of the Race Sport® Lighting’s professional grade single row Stealth LED Light Bars. Stealth Single Row LED Light Bars Race Sport Lighting's professional grade Stealth LED light bars were designed for the high...

The goal of this training is to equip you with the product stories necessary to be able to sell core Race Sport® Lighting products, but also arm you with the knowledge to overcome objections and make that lighting sale. In this video we will breakdown the features and benefits of the Race Sport® Lighting’s ECO Series LED light bars and spotlights. ECO LED Light Bars and Spotlights - Accessibility and Performance There are two words you need to associate with the Eco series LED...

@eliteoffroadandperformance Chevy Tahoe View this post on Instagram This Tahoe has a new stance 6 inch @mcgaughys sitting on 22x14 Chrome @hostilewheels and @racesport_lighting rgbw rock lights and wheel lights!#eliteoffroadandperformance #eliteoffroadperformance #eliteoffroad #mcgaughys #hostilewheels #chevytahoe #liftedhoes #stancelife #alabama #designbuilddeliver #passion #weareelite A post shared by DESIGN | BUILD | DELIVER (@eliteoffroadandperformance) on Dec 20, 2019 at 7:56pm PST @snata_clarita_autosound Chevy Camaro ...

Ringwood, IL. –  December 19th, 2019 – Race Sport® Lighting, the undisputed leader of aftermarket lighting solutions for the automotive, truck accessories, marine, and power sports industries, has announced they have recognized BushWhacker Unlimited of Wasilla, Alaska as their Dealer of the Year for 2019. Derek and his business partner Nick will be awarded a plaque to commemorate their achievements at the company’s annual meeting held on Monday, January 6th, during The CES Show in Las Vegas. Derek at Bushwhacker promotes high performance lighting! He actively sells customers the highest performance they can...

Ringwood, IL. –  December 16th, 2019 – Race Sport® Lighting, the undisputed leader of aftermarket lighting solutions for the automotive, truck accessories, marine, and power sports industries, has announced they have recognized Bruce Gilsdorf as their Rep Firm of the Year for 2019. Gilsdorf will be awarded a plaque to commemorate his achievements at the company's Annual Meeting held on Monday, January 6th, during The CES Show in Las Vegas. Race Sport has products with value, performance, and support at all price points - from one manufacturer. That makes it...

The goal of this training is to equip you with the product stories necessary to be able to sell core Race Sport® Lighting products, but also arm you with the knowledge to overcome objections and make that lighting sale. In this video we will discuss Race Sport® Lighting’s extensive lineup of LED Wheel Light kits. LED Wheel Light Kits Looking to turn more heads by taking your wheel setup to the next level? Make a bold statement with Race Sport® Lighting’s multi-color LED Wheel...

Every Monday, we take a look at the Hottest Dealer Installs of Race Sport® Lighting products! Be sure to tag us in your install posts to get featured. Instagram: @racesport_lighting Facebook: @racesportproductgroup @tintworld_jacksonville Lexus is300 View this post on Instagram This matte black Lexus looks even better with carbon 18% all the way around! #lexus #is300 #blackedout #tint #stockisboring #12v #lighting #custom #remotestart #lowered #bagged #slammed #lifted #leveled #viper #arcaudio A post...

The goal of this training is to equip you with the product stories necessary to be able to sell core Race Sport® Lighting products, but also arm you with the knowledge to overcome objections and make that lighting sale. In this video we will breakdown the features and benefits of the Race Sport® Lighting’s PNP (Plug and Play) series of LED headlights. But first.. a story about Jimmy: Jimmy is an aftermarket accessories dealer, and he’s frustrated because the LED headlight kit he is...

@whitewitch6.6 GMC Denali View this post on Instagram Did a thing today, got a L5P! Project Salem 2.0 -The white witch #gmcsierra #gmcdenali #projectsalem #pjtslm #lifted #stance #eastsidemotoring #boostbars #racesportslightings #mbrpexhaust #illusionpurple #newenglandtrucks #blackredheadwear A post shared by Mike Wonoski (@whitewitch6.6) on Nov 30, 2019 at 10:16am PST @eliteoffroadandperformance Jeep Wrangler View this post...

First of all, the goal of this training is to equip you with the product stories necessary to be able to sell core Race Sport® Lighting products, but also arm you with the knowledge to overcome objections and make that lighting sale. In this video, we will breakdown the features and benefits of the Race Sport® Lighting Terminator™ LED headlights and interior and exterior LED replacement bulbs. Terminator™ LED Headlight Kits We start by looking at the Terminator™ LED headlight kits. The Terminator's are...

Every Monday, we take a look at the Hottest Dealer Installs of Race Sport® Lighting products! Be sure to tag us in your install posts to get featured. Instagram: @racesport_lighting Facebook: @racesportproductgroup @eliteoffroadandperformance and @walkinmyshoesfriend Jeep Wrangler View this post on Instagram Front row parking tonight at Buffalo wild wings so I had to be extra and turn on the rock lights 😂 #eliteoffroadandperformance #eliteoffroadperformance #jeepsofinstagram #ratemyjeep #bww #buffalowildwings #alabasteralabama #alabama A...

The goal of this training is to equip you with the product stories necessary to be able to sell core Race Sport® Lighting products, but also arm you with the knowledge to overcome objections and make that lighting sale. In this video we will breakdown the features and benefits of the Race Sport® Lighting LoPro Series of dual function LED products. LoPro™ Dual Function LED Light Bars The first LoPro™ product we will discuss are the ultra-slim LoPro™ LED light...

About the contest Ringwood, IL. –  November 26th, 2019 – Race Sport® Lighting, the undisputed leader of aftermarket lighting solutions for the automotive, truck accessories, marine and power sports industries, has announced in partnership with Car-Tunes, Inc., MESA Dealer and MEA recognized TOP 50 Retailer, that JT Harmon has won Car-Tunes' give away contest for $1,000 in free Race Sport® Lighting products. Car-tunes, Inc also hooked JT up with a professional install. The contest took place back in October as a part of Car-Tunes' "Kick off to Lighting Season" campaign. Participants...

Every Monday, we take a look at the Hottest Dealer Installs of Race Sport® Lighting products! Be sure to tag us in your install posts to get featured. Instagram: @racesport_lighting Facebook: @racesportproductgroup @jackzam1980 LED light bar and fogs on GMC Denali View this post on Instagram Led Lighting installation on this GMC Denali #ledlighting #ledlights #led #mobileelectronics #12volt #offroadlights #lighting #gmc #gmcdenali #newrochelle A post shared by Jack Zambrano...

The GEN4® LED Headlight Kit from Race Sport® Lighting has arrived! But before we break down this generation's key features, a story about Jimmy. Jimmy’s frustration with LED headlights Jimmy is a dealer in Alabama. Jimmy has requests coming in every week to upgrade his customers' halogen headlights to LED technology. He is frustrated because the LED headlight kit he uses never seems to fit properly. Sometimes the fan interferes with the seal cap on the back of the headlight assembly and, at best, inevitably allows...

Every Monday, we take a look at the Hottest Dealer Installs of Race Sport® Lighting products! Be sure to tag us in your install posts to get featured. Instagram: @racesport_lighting Facebook: @racesportproductgroup @tintworld_jacksonville Ford Mustang View this post on Instagram Who’s ready for the next night cruise/night meet? Come by and let’s get your set up with the wide variety of lighting options we offer at Tint World Jacksonville! ✨ #teamjacksonville A post...

Ringwood, IL. –  November 14th, 2019 – Race Sport® Lighting, the undisputed leader of aftermarket lighting solutions for the automotive, truck accessories, marine and power sports industries, has announced they have given the "Go-Ahead" on their 4 Sided™ LED headlights for projector use. The company president commended: "Race Sport Lighting absolutely recommends and will always recommend that the GEN6 CANBUS HID headlights are the best performing kits in any projector system, but if you are going to insist on selling or installing LEDs into projectors, our 4-Sided LED kits are the best option in the...

The Race Sport Lighting booth was buzzing this year at the 2019 SEMA Show. Here is a fun roundup of all the media and social coverage from the event. Thanks to everyone who visited the booth! @motortrend 's Favoerite Jeep Gladiator Builds from SEMA @wreckless_wanderer and @rayanatcounts View this post on Instagram Thanks again @ryanatcounts and to your lady for taking...

In this Episode In this video, we will be chatting with Jenni Arnold from Badgerland Offroad about our 2019 SEMA Jeep Gladiator build we partnered on. The build's name is Spartacus the Gladiator and we can't wait for you to meet him! At Race Sport® Lighting we love our dealer partners. “We ♥ Our Dealers” is a video series capturing success stories from our top dealers around the country. This affords us the privilege of learning from and sharing in their successes in the lighting category. These are dealer...

Every Monday, we take a look at the Hottest Dealer Installs of Race Sport® Lighting products! Be sure to tag us in your install posts to get featured. Instagram: @racesport_lighting Facebook: @racesportproductgroup @teamnutzpgh Not an Install but that HydroBLAST™ tho View this post on Instagram The latest in @racesport_lighting products available at @teamnutzpgh #teamnutz #pittsburgh #ledlights #racesport #marinelights #underwater A post shared by Team Nutz (@teamnutzpgh) on Oct 24,...

Ringwood, IL. –  October 22nd, 2019 – Race Sport® Lighting, the undisputed leader of aftermarket lighting solutions for the automotive, truck accessories, marine and power sports industries, has announced they are now shipping new Chasing style LED Wheel Light kits. The "chasing" pattern feature allows for classic solid color patterns with the addition of thousands of multi-color patterns and scenes as well. The company will be showing off these new chasing wheel lights as well as hundreds of their other LED and HID lighting products at the 2019 SEMA Show, booth #11879 in the north hall.

At Race Sport® Lighting we love to innovate and offer versatile lighting solutions that increase safety but also still look cool on today's vehicles. Here are three new LED spotlights that combine functionality with cool factor. RS2LED3120 Operating Voltage: 10-30V DCChip Type: CreeWattage: 20WWaterproof Rate: IP67Color Temperature: 6,000K Material： Diecast Aluminum Alloy Housing Lens Material： Polycarbonate Mounting Bracket&Screw：Stainless SteelBeam Pattern：SpotLife Expectancy: 30,000 Hours RS4I4045 NEW - 4 inch 45-watt LED High Power Side-Shooter CREE Work Light...

@Rhudyscaraudio_ 2019 Dodge Ram 1500 View this post on Instagram This 2019 Dodge Ram custom installation comes with all the bells and whistles: Race Sport 6K HID Headlight Kit for improved visibility and enhanced appearance, 26” chrome replica wheels with 305/30/26 tires, and Carbon 18% premium window tint. Call or visit us to plan your own custom upgrade!... . . . #rhudyscaraudio #rhudys #custom #custominstall #installation #dodge #ram #dodgeram #racesport #racesportnation #racesportlighting #hid #headlights...

Ringwood, IL. –  October 16, 2019 – Race Sport® Lighting, the undisputed leader of aftermarket lighting solutions for the automotive, truck accessories, marine and power sports industries, has announced they will launch three innovative new product series at the 2019 SEMA Show. Namely, NextGEN Laser Lights, GEN4® LED Headlight, and ColorSMART® L8-Series. See details below. NEXT-GEN LL-Series Laser Lights Firstly, is the NEXT-GEN LL-Series of laser light products. Understand, this is brand new first-to-market laser technology. The LL-Series includes dual and single row laser light bars,...

The premier of the We The People build has ended, but you can check out the video below! Leave a comment, we loved to hear your reactions. Get the whole story behind the build here. Where we get to the heart with Brain Rowe the owner of We The People tribute Silverado. Follow us! Facebook   Instagram   YouTube The Full Story Behind the Build

Every Monday we round up the hottest dealer installs. If your a Race Sport® Lighting dealer tag us in your installs this week to get featured! @ braap_werks Pisten Bully Scout           View this post on Instagram                   Check out this amazing before and after from one of our Braap Werks , one of our customers! Now loaded with our Race Sport Lighting Professional grade lights bars and Auxiliary spot lights. Amazing mass snow moving machine that will be used in the mountains in Colorado. #racesportlighting #braapwerks #lightbars #snowplow #led #hid #lightingsupplier...

TAMPA, FL., October 1st-3rd- Marine Sport® Lighting's National Sales Manager Caeser Olas and Inside Sales Ignacio Ayala attended the The International BoatBuilders’ Exhibition & Conference (IBEX) show. IBEX was held on October 1st through the 3rd this year (2019) at the Tampa Convention Center in Tampa, FL. The duo displayed many new Marine Sport® Lighting products in two booths. One on the lower level and one on the upper level. Many marine industry representatives stopped by the booth. Pictures from the event are included below. "I really enjoyed the quality conversations with the...

@big_red5.7_li 2015 Dodge Ram 1500 Big Horn View this post on Instagram Brighter than your future #racesportlighting A post shared by Hemi Warrior - LI, New York (@big_red5.7_li) on Oct 4, 2019 at 4:40pm PDT @the_outlaw16 Toyota Tundra View this post on Instagram . ....

Race Sport® Lighting is pleased to announce that we have partnered with Brian "Gambler" Rowe, owner of the "We The People" Tribute Silverado, to add a complete lighting package on his build. Stay tuned to this blog for frequent updates as we get this bad boy outfitted. "We The People" Tribute Silverado Brian Rowe, owner of the "We the People" Tribute Silverado, comments about the build: Race Sport® Lighting: This is a great project and we are excited to be a part of it....

Avenue Sound's Hot Pink Power Wheels Jeep Wrangler           View this post on Instagram                   We got a hot pink power wheels Jeep Wrangler in for some RGB lighting strips from @racesport_lighting #avenuesound #wedoitall #powerwheels #jeepwrangler #racesport #underglow #12v #12volt A post shared by Avenue Sound (@avenuesound) on Sep 27, 2019 at 10:55am PDT Tint World Massapequa Park's Dodge Ram 2500           View this post on Instagram                   This beautiful Dodge Ram 2500 just got a huge lighting upgrade 😎😎😎 ✔Full Strobe Light Kit ✔Multi Color LED Underbody Lighting Kit ✔Low Beam...

STURBRIDGE, MA., Sunday Sept 26nd - Race Sport® Lighting's Head Technician Macario Gracia attended and displayed many new products at the Go Fast Solutions Starter Summit to the mobile electronics dealers who attended. The annual event was held at the Sturbridge Host Hotel. The show featured many remote start training sessions, vendor booth displays and a quality lunch. I really enjoyed interacting with Go Fast's dealer base. We were privileged to attend and are thankful to Go Fast for having us. And the food was great!Macario GraciaRace Sport Lighting Head Technician

SKANEATELES, NY., Sunday Sept 22nd - Race Sport® Lighting New York Sales Representative Neil Halprin attended and displayed many products at the Lootens Annual Clambake & Show. The annual event was held under a big tent on the Looten’s company property. The show featured many great product specials and a fantastic clambake.  "Race Sport® Lighting had a very prominent booth and introduced many new products, along with terrific Show Specials. What a great time connecting with local dealers." Neil HalprinN&H SalesRace Sport® Lighting New York Sales Representative

@racesport_lighting MESA Summit Poker Tables View this post on Instagram When the poker table is lit by your company's lights, this game just gets better. Chasing RGB tape strip lighting on display this week at the SUMMIT! #racesportlighting #ces #mesamembers #mesadealers #mesaspecialist #mesasummit2019 #12voltnews #ceoutlook #5axis #jcott #caraudioretailer #mesa #racesport A post shared by Race Sport Lighting (@racesport_lighting) on Sep 17, 2019 at 6:32pm PDT @avenuesound Harley...

Understanding the New Dealer's Map to Success At Race Sport® Lighting, we strive to make becoming one of our dealers as simple as possible. We have developed a simple on-boarding road map for new dealers. This map lays out the proven path our most successful dealers have taken. If you follow these steps you will position your business to thrive with Race Sport® Lighting. 1. Complete New Dealer Application The first step is to complete and submit our...

What is Turn Key Marketing? At Race Sport® Lighting we understanding that marketing the auto accessories and restyling lines you have can be a daunting task. Spending hours taking and editing photos. That's why Race Sport® Lighting proudly shares Turn Key Marketing solutions with our dealers and distribution partners at no cost. Turn Key means ready to share, professionally designed Race Sport® Lighting content for your marketing channels. Looking to focus on aftermarket LED or HID headlight conversions on your social media? We have ready to...

RINGWOOD, IL., September 4, 2019 – Race Sport® Lighting is excited to announce they have partnered with SEMA Data Co-op to disseminate their ACES and PIES data. Race Sport® Lighting dealers and distribution partners who are SEMA members can now access and export the company's data set for over 5,000 lighting skus free. The SEMA Data Co-op exports will provide the rich content dealers need to run their business. Detailed descriptions, product attributes, pricing, images, and robust vehicle fitment including configuration information, plus much more, formatted to their individual requirements. Exports are available in standard formats or...

Lighting Season Over the last decade serving the mobile electronics, truck accessories, marine and power sports industries with our LED and HID lighting solutions, Race Sport® Lighting has deciphered that aftermarket lighting is a seasonal business. Similar to tint or remote starts. Yes, lighting sells all year, but from September through May is where we historically see the bulk of lighting sales. Furthermore, 39% of lighting sales take place in the fourth quarter. Therefore, it's time to ramp up to lighting season. In this article we will cover 9 products that...

Knowledge Fest Dallas 2019 Training Session Race Sport® Lighting was in full effect at Knowledge Fest Dallas. Above is the recording of the "Dealer's Steps to Success" training delivered by Race Sport® Lighting's very own Inside Sales and Trade Show Coordinator Ignacio Ayala. Ignacio was accompanied by National Sales Manager Ceasar Olaes in the booth. We also had MAG sales, Trent, and Southwest Sales and Marketing in the house representing the brand and showing their dealers the hundreds of aftermarket led lighting products displayed in our booth. Check out...

https://www.facebook.com/RaceSportProductGroup/videos/1239854902843276/ RINGWOOD, IL., August 9, 2019 – Race Sport® Lighting is excited to announce their 3rd Annual Auto Show and Glow Off Competition. This family friendly event takes place on August 24, 2019 from 4-9:30 pm CST at the Race Sport® Lighting headquarters at 5402 Austin Ct, Ringwood, Illinois 60072. The show includes cars, trucks, SUVs, power sports vehicles, boats, and motorcycles from the Chicago and Southern Wisconsin region's top car clubs and enthusiasts. There will be awards given for Best in Show, Glow Off Champion, and Women's Pick (among others.) Activities are...

Race Sport® Lighting is pleased to announce that we have partnered with Badgerland Off-road to build this Jeep Gladiator for our SEMA 2019 booth. Stay tuned to this blog for frequent updates as we get this bad boy outfitted. Below you find a "before gallery of the truck", the plans Badgerland has for this Jeep and info about our 2019 SEMA Show booth. 2019 SEMA Show Invite Video Before and After Gallery ...

RINGWOOD, IL., July 19th, 2019 – Race Sport® Lighting is eager to announce that Ceasar Olaes (Sales and Marketing Manager) and Ignacio Alyala (Inside Sales) will be providing a training 2019 KnowledgeFest™ event in Dallas, Texas in early August. As a Gold sponsor, Race Sport® Lighting is proud to support the industry by providing an in-depth training session for mobile electronic installers. The training will provide an industry wide market update for the lighting category and what the trends mean for the mobile electronics dealer. The presentation will also cover what the advantages for the dealer who...

New Swagger Who Dis? The popular ColorADAPT™ LED underbody kit has a brand new upgraded retail package. We (the humans of Race Sport® Lighting) could not wait to share this with you. The RSUKIT has always been a top seller and one of many of our dealer's favorite automotive lighting products. Now, with it's new attractive look, it will display better on retail shelves. Check out this awesome gallery. What Our Dealers Say About the ColorADAPT™ RSUKIT Also, for universal type things...

About We ♥ Our Dealers At Race Sport® Lighting we love our dealer partners. “We ♥ Our Dealers” is a video series capturing success stories from our top dealers around the country. This affords us the privilege of learning from and sharing in their successes in the lighting category. These are dealer lighting stories, in their words. Be sure to check out the “What we learned from Freeman’s Car Stereo" section at the end of the article. Welcoming Kim from Car-Tunes, Inc

https://www.youtube.com/watch?v=GHx-oAYv5Lc Introducing Marine Sport Lighting’s new HydroBLAST™ family of high intensity LED lighting for your boat. Because nothing looks more stylish than blasting an onslaught of LED light into the wake when skipping across the water with friends and family. Solid or Multi-color The HydroBLAST™ series has adaptable lighting pieces available in solid or multi-color versions that are compatible with your choice of either an RF or Bluetooth controller. These versatile controllers can not only power the underwater pods...

https://www.youtube.com/watch?v=cRYQrTtAC8Y About We ♥ Our Dealers At Race Sport® Lighting we love our dealer partners. “We ♥ Our Dealers” is a video series capturing success stories from our top dealers around the country. This affords us the privileged of learning from and sharing in their successes in the lighting category. These are dealer lighting stories, in their words. Be sure to check out the "What we learned from Freeman's Car Stereo section at the end of the article. Welcoming Travis of Freeman's Car...

Freeport and Patchogue, NY., June 08-09, 2019 – Race Sport® Lighting’s Neil Halprin from NH Sales and Marketing attended Avenue Sound’s annual Battle of the Boom Event which was held on June 8th and 9th 2019. This heavily attended event consisted of a car show, summer sale, and mobile audio sound competition. From left: Vikas Moolchandani, Hiru Moolchandani, Jai Moolchandani, & Neil Halprin in front of the Race Sport® Lighting wall display inside the Freeport, NY retail location. “The weekend was filled with excitement, beautiful weather, and a very...

RINGWOOD, IL., June 04, 2019 – Race Sport® Lighting announced that Rock-N-Rev Sales and Marketing will represent its brand and product lines in Nebraska, Iowa, Kansas, and Missouri. Rock-N-Rev’s principal and majority owner is Jeff (Boody) Budin, a 20-year industry veteran with a strong background in product sales and marketing live events. The new partnership gives Race Sport® Lighting a solid, trusted advocate in the territory. I am very excited to have a superior lighting line like Race Sport. It compliments the other lines I carry. Totally, looking forward to sharing lighting solutions with...

About We ♥ Our Dealers At Race Sport® Lighting we love our dealer partners. "We ♥ Our Dealers" is a video series capturing success stories from our top dealers around the country. This affords us the privileged of learning from and sharing in their successes in the lighting category. These are dealer lighting stories, in their words. In this video we chat with Jayson (Jay) from Columbus Car Audio located in the Columbus and Reynoldsburg, Ohio. You can watch the video above and read a summary...

RINGWOOD, IL., May 23, 2019 – Race Sport® Lighting announced that Southwest Sales and Marketing will represent its brand and product lines in Texas, Oklahoma, Louisiana and Arkansas. Southwest Sales and Marketing’s principal and majority owner is Scott Ringo, a 35-year industry veteran with a strong background in product sales and distribution. The new partnership gives Race Sport® Lighting a solid, trusted advocate in the territory with more than 120 years of combined industry experience among the firm’s four sales representatives. In addition to Ringo, the four-state territory will be serviced by Southwest Vice...

Dealers Take Pride in Their Showrooms When we speak to dealers across the country, it becomes evident quickly that dealers all take pride in their showrooms. Maybe you’re the “Epic-Lounge” guy with the stellar VIP waiting area featuring the latest extravagances like a 4k big screen television, Keurig coffee station and mom’s old leather sectional. Or maybe you're the Picasso of merchandising, whose product arrangements are not only visual art, but emotional art – making the shopping experience memorable for your customer. No matter where you are on the “my showroom is an extension of...

https://youtu.be/HEbOAvhuDwE About We ♥ Our Dealers At Race Sport® Lighting we love our dealer partners. "We ♥ Our Dealers" is a video series capturing success stories from our top dealers around the country. This affords us the privileged of learning from and sharing in their successes in the lighting category. These are dealer lighting stories, in their words. In this video we chat with Vikas from Avenue Sound located in the Freeport, New York. You can watch the video above and read a summary below followed...

The King's Got a Brand New Bag Race Sport Lighting's GEN6® kit has been called innovative. Even revolutionary. We prefer to call it the undisputed king of HID kits. We are pleased to announce that the GEN6®v2 CANBUS HID kit has arrived! The GEN6®v2 builds off of the original but now the included bulbs are equipped with rapid fire technology. Check out the video: https://youtu.be/Ib3t8NE_4QM Oh, We Extended the Warranty Too Due to the overwhelming popularity and performance of the original GEN6® CANBUS HID kit...

Before Lumen and Lux, there was RMS confusion Do you remember PPI Art Series amplifiers for mobile audio? As you may recall, the RMS watt rating that was on the package is what you got. Then the market started changing. Overseas factories raced to have the lowest cost highest RMS rated amps as possible and we discovered that the RMS wattage that was advertised wasn’t always what you got to your speakers. The same confusion exists today about Lumen and Lux output on lighting products. But have no fear, Race Sport® is here...

The goal of this "starting lineup" training is to equip you with the product stories necessary to be able to sell core Race Sport® Lighting products, but also arm you with the knowledge to overcome objections and make that lighting sale. In this video we will breakdown the features and benefits of the king of HID kits, Race Sport Lighting’s GEN6 HID Headlights. Jimmy has given up on HID headlight installs Jimmy is a dealer in Alabama. He has given up on HID headlight installs due to interface...

Truly Plug 'n Play The Race Sport® Lighting Plug 'n Play (PNP) Series are a simple direct replacement LED upgrade solution for headlights and fog lights. The PNP bulbs are the same size as the OEM halogen bulbs it replaces, thus letting you update your vehicle's headlights and/or fog lights with the stylish look of a LED, with no fitment issues. The true plug 'n play nature of these replacements is a game changer for parts stores, POS sales, and installs where the space is limited and an external...

Race Sport® Lighting's top selling market Terminator Led kits are being upgraded to a two year warranty. "Due to outstanding performance in the market the Terminator series has earned a stellar reputation. These kits have unmatched reliability and lifespan expectancy at this competitive price level in the market. And therefore we are proud to announce that the Terminator series LED headlight kit is now backed by a two year warranty." Steve Jergensen Race Sport® Lighting President Terminator LED Kit 101

Boating Is Awesome, But It Can Be Better Being on a boat is indisputably awesome. As a marine LED lighting manufacturer, we are obviously a bit biased, but that said, we love boats and boat lovers. Boats are great and can be used for any number of good-time activities. Boats are so fun, in fact, that you don’t even need to be doing anything on them - you can, quite literally, just spend the day floating in an open-water-induced bliss. There are, however, two ways that boat-people understand LED lighting can add enjoyment to a day out...

It is marine season. Those winter wraps are coming off. Mechanics are double checking engines. Have you stocked up? Are you still hesitant to dive into the marine LED lighting category? Here are some stats that I hope will convince you to cannonball into increased sales with Marine Sport® Lighting. Now, all these stats were calculated across Facebook and Instagram over the past few weeks. We are sharing them here so your store can make an educated decision about not leaving lighting sales on the table.

Race Sport Lighting (RSL) is pleased to introduce that Mark Cardoza from Cardoza and Company is their new contracted Manufacturer Rep Firm for the Northern California and Nevada territory. Cardoza and Company will oversee managing the current Race Sport Lighting business already established in the territory, as well as growing the companies foot print in the territory with more dealers and increased distribution in multiple industries. Mark and his team will begin training on this exciting line and begin introducing the line to his ever-growing dealer base by April 2019. Ceasar Olaes, RSL National...

Race Sport Lighting is pleased to introduce that Mike Sajecki from M.A.G. Sales is their new contracted Manufacturer Rep Firm for the Florida state territory. MAG Sales will oversee managing the current Race Sport Lighting business already established in the territory, as well as growing the companies foot print in the territory with more dealers and increased distribution in multiple industries. Mike and his team will begin training on this exciting line and begin introducing the line to his ever-growing dealer base by March 2019. Ceasar Olaes, RSL National Sales Manager says, “We...

The $2.1 Billion Dollar Category and Growing Race Sport Lighting, leading the way for the past 12 years as the Pioneer for the lighting category is hosting a lighting training session at KnowledgeFest in Indiana. The first half of the training focuses on the recipe for success in the lighting category. The second half of the training will be "CORE" training on the newest technology in lighting that dealers need to know to be successful and eliminate problems in the install bay. Meet with us at KnowledgeFest in Indianapolis...

The $2.1 Billion Dollar Category and Growing Race Sport Lighting, leading the way for the past 12 years as the Pioneer for the lighting category is hosting a lighting training session at KnowledgeFest in Long Beach. The first half of the training focuses on the recipe for success in the lighting category. The second half of the training will be "CORE" training on the newest technology in lighting that dealers need to know to be successful and eliminate problems in the install bay. Meet with us at KnowledgeFest in Long Beach...

Interstate Electronics in Hazlet NJ was the proud recipient of the 2018 Race Sport Lighting “Mesa Dealer of the Year Award” for outstanding performance, extreme loyalty and integrity.  Pictured above are Neil Halprin (Manufacturers Representative), presenting the award to Ed Ketcham (Owner), Fred Opren (General Manager), Juan Rosa (Buyer) along with the rest of the Interstate Electronics sales team.  Interstate Electronics’ continued growth and excellence in the lighting category is an achievement deserved and proof of their dedication and hard work throughout the year. “We are so thankful for the...

Race Sport Lighting (www.racesportinc.com) has developed a custom Professional Grade work light bar kit (SKU# RSPBBB40) exclusively for Peterbilt Models 367, 389 and 379 work trucks.  This is now being offered nationwide through the over 110 Truck Center locations that specialize in Peterbilt".  The package includes a Race Sport RS-HD-SR40, HD Custom Bracket, and Wire Harness.   The 40" Light Bar has a Lifetime Warranty.   Installation is extra provided at the Truck Centers. Click here to see the detail on this exclusive offering.  See photo enclosed to see mounting on the front of your truck.  

Tint World Store #050 located at 4722 Sunrise Highway in Massapequa NY was honored by Race Sport Lighting as the ”2018 Tint World Franchise Dealer of the Year” Pictured are Santiago Rojas and Domenica Rojas (Owners), Neil Halprin (Race Sport MFR Rep) receiving the Award at their Retail Location.  Tint World’s outstanding performance, excellent marketing skills and true dedication make them one of the premier lighting retailers in the Metro New York territory.  The dealer’s store presentation and excellent of use of social media, as well as participating in local events and being fully stocked...

Race Sport Lighting has announced that Ceasar Olaes will start immediately after CES Show 2019 as their new National Sales Manager. Ceasar brings a strong aftermarket background with over 20+ years experience in the industry in which he worked as Sales Manager for companies like SPAL and BOYO in the industry. Race Sport Lighting will benefit greatly from not only his manufacturing experience, but also his past retail and technical experience. "We are very excited to bring Ceasar unto our team! He brings a great amount of energy, experience, and professionalism to...

Ringwood, IL - January 2019 - Race Sport Lighting® will be celebrating their 12th year as the leader in LED and HID lighting solutions to the industry. over the last 12 years, Race Sport Lighting® has led the way in the marketplace for the development and market introduction to so many products, and continues to research what's next for the next 5 years in lighting technology for vehicles in the Truck, Auto, Marine, and Powersports Industries. Many Dealers look to Race Sport Lighting® as a "One Stop Shop" supplier of their lighting, and a leader in designing...

Featured images shows the Interstate Electronics Team proudly posing in front of their Race Sport Lighting section and display in their store.

Projector Lens vs. Non-Projector Lens - What to use Over the past few years as the humans of Race Sport Lighting travel North America visiting dealers or attending shows and events, the most frequently asked question posed to us is "Can I use an LED headlight in my projector housing?" In this article we will discuss recommending the proper headlight technology based on the lens style. What Type of Housing Does the Vehicle Have? When a dealer is looking for a headlight upgrade for his customer’s vehicle...

Race Sport Lighting was awarded as one of the Best New 2019 Power Sports awarded by SEMA Show judges for their new Line up of Digital Voltage Gauges and Panels. The line up is the perfect addition to any powersports or automotive system to monitor the vehicles auxiliary lighting and accessories. RSL diodes are recessed inside socket sized meters with digital LCD gauges to provide the LED look consumers are looking to add. This is the 2nd Best New product award Race Sport Lighting has been selected for in the last 3 years at the SEMA Show. Nearly 3,000 products...

Race Sport Lighting is pleased to introduce that Chris Pace from Arrowhead Sales & Marketing is their new contracted Manufacturer Rep Firm for the MINK state territory, which covers Missouri, Nebraska, Kansas, and Iowa. Arrowhead Sales & Marketing will oversee managing the current Race Sport Lighting business already established in the territory, as well as growing the companies foot print in the territory with more dealers and increased distribution in multiple industries. Chris will begin training on this exciting line and begin introducing the line to his ever-growing dealer base by Mid-October 2018. Steve Jergensen, RSL President says, “We are...

Race Sport Lighting will be exhibiting in booth 11879 in the North Hall for the 7th year in a row in Las Vegas. Race Sport Lighting always puts on a grand show of lighting displays and vehicles in their booth. This year, Race Sport Lighting will be unveiling their JEEP JL 2018 lighting line up for one of today’s hottest vehicles on the road. Jeep lighting on the JK models has been a large part of Race Sport Lightings off-road division for the last 4 years, and the JL model is expected to be even larger. Race Sport Lighting will...

-More than a lighting company! Race Sport Lighting is your partner in so much more than just frontal lighting! Did you know that Race Sport Lighting carries more then 60 rocker switches for you boat, car, truck and powersport vehicle? We also carry a large line-up of gauges, pod holders, face plates and brackets to help customize any of your ride choices! Rocker switches are a great way to help freshen the look of what normally is a eye sore of a professional installation. We also carry a professional line of 2 position switches that spice up any ride! The illuminated...

Change happens! We have been doing lighting for over 11 years and we understand the industry! Todays consumer's wants to be on the cutting edge in style and technology... we do both the best in the industry! Let's focus on light bars in this blog. Race Sport Lighting has 14 different light bar category's currently and is always looking at the current trends. If its stealth or hidden we do it.... urban and rugged we do that too as well as "blacked out"  and "angel" we cover it all! Lets discuss the current styles available! Stealth or Low profile Some consumer's want...

Marine and Power Sport Season - Its finally here, are you ready? A few blogs ago, we talked to you about how the automotive and mobile electronics industries perform best in the 1st quarter. The 2nd quarter is coming upon us, and this quarter still boasts strong sales for those industries! Marine and Power sports Industries dominate the 2nd quarter in lighting sales. This is the time of year that the toys are getting ready for use by consumers, and resellers positioned to serve these industries are stocking heavy and marketing to these customers. March is the boating season for...

  The most common question Race Sport Lighting fields every year is “What is new and exciting for this year”. As a 12 year old company in the lighting category, it has been fun and exciting  to release and launch hundreds of new products over the years that have been highly profitable to resellers all over North America. Those conversations are usually held one-on-one as we meet individually with each reseller each year.  Today, we are going to share with you several new and exciting products, categories, and focuses for Race Sport Lighting in 2018.   #1 - Dual Function LED Light bars...

After 12 years of pioneering the lighting industry revolution, and studying trends across different industries, stats have proven time and time again, that 1st quarter is the #1 quarter for lighting sales for most industries in automotive and mobile electronics. Customers state all the time that they would think summer would spark seasonal high sales, but it’s actually the opposite in the lighting industry. Race Sport Lighting has always seen that seasonal spike happen in the 1st quarter of every year. So why is that, our customer ask? Well, lets take a look at a few factors that affect...

Lighting a Better Future Here at Race Sport Lighting we understand that time and marketing are 2 of the most important things in our day to day business! We have partnered with two of the premier display manufactures in the market today. 5 Axis and Avidworx have been on the cutting edge and so has Race Sport Lighting! Here comes Turn Key Marketing and One Step Display programs, nobody sells lighting better...period! The Display Program! The displays come in a variety of different set-ups and sizes. Here at Race Sport we pride ourselves in marking market correct choices for our customers! We...

Race Sport Lighting® 2018 Rep of the Year to be Awarded to Advanced Marketing's Bruce Gilsdorf at CES 2018! Race Sport Lighting CES Booth #8523 in the North Hall of the LVCC Ringwood, IL. – On January 8th, 2018 – Race Sport Lighting, an aftermarket leader in automotive, power sport, and marine lighting accessories, has be announcing that they have awarded Advanced Marketing's Bruce Gilsdorf with their Rep of the Year Award at CES 2018 in Las Vegas. Bruce will be awarded a plaque and will be giving a short acceptance speech at Race Sport Lighting’s annual rep meeting.   “Race Sport Lighting...

Race Sport Lighting ® has selected Ultimate Marketing as their EDA Distributor of the Year Award. Ultimate Marketing has been a full line supporter of the Race Sport Lighting brand for almost 5 years now, and has dominated in performance in the Carolina states. Their partnership with Race Sport Lighting has been a huge part of why the hundreds of  Dealers in those states are loyal and growing fans of the brand. Ultimate Marketing is warehoused in Columbus, SC, which allows them to service all the dealers in the territory with same to next day shipping deliveries, and they make...

Race Sport Lighting ® has selected P&E Distributors as their AAM WD member of the Year Award. P&E has been a full line supporter of the Race Sport Lighting brand for almost 7 years now, and has dominated in performance in their Southeast Territory. Their partnership with Race Sport Lighting has been a huge part of why the hundreds of Jobber Dealers in those states are loyal and growing fans of the brand. P&E Josh Eatherly has this to say, “Thank you to Race Sport Lighting for their long and productive partnership.  Race Sport Lighting continues to be on the...

Race Sport Lighting ® has selected Audio America as their Distributor or the Year Award. Audio America has been a full line supporter of the Race Sport Lighting brand for almost 5 years now, and has dominated in performance in their territory, which primarily includes the states of Florida and Georgia. Their partnership with Race Sport Lighting has been a huge part of why the hundreds of dealers in those states are loyal and growing fans of the brand. Audio America's warehouses in Jupiter, FL, and Atlanta, GA allow them to service all the dealers in those states with same...

Race Sport Lighting® Announces Trent Partners and Associates to Rep New England States for 2018 Ringwood, IL.  –  December 5th, 2017  –  Race Sport Lighting, aftermarket leader in automotive and marine lighting, has announced that Trent Partners and Associates to represent line. New England States will have a premier rep firm for the premier lighting company in the area! "I am excited about the Trent Partners firm representing our brand in the East coast in 2018. The firm comes highly recommended for their professionalism and full value services. Matt and his team are young, aggressive and highly technical and will service our...

8 Top Sellers You NEED to Carry A very common question that we here at Race Sport Lighting get a lot is what products are top sellers and what we would recommend to stock. Whether you are new to the Race Sport Lighting family and are making an opening order, or you are a lighting veteran and want to stay ahead of the game, this Top 10 Category list is right for you! 1. Generation 3 LED Conversion Kits Our Generation 3 LED Kits have the latest in LED technology on the market. Made with a pure copper core and equipped with...

LED Wheel Light Kit Install Video A Race Sport Lighting LED Wheel Light Kit is eye catching upgrade to anyone's ride. The question we get asked a lot by dealers is "how hard is the install?" Well, below you will find a 4 minute long install video, install instructions, and three things to remember. Our certified product specialist and experience head tech Marc Hill will demonstrate how easy the install process is on these kits. Install Instructions Things to Remember Use stainless steel rivets Mount the control box somewhere accessible Get the right size kit for the rims you have: 17-20"...

Ringwood, IL. – October 11th, 2017 – Race Sport Lighting, an aftermarket lighting leader in automotive, motorcycle, power sport, and marine lighting accessories, has announced that they have hired RPM Sales Group to represent their brand in Southern California. “I am excited about the RPM sales team representing our brand in the Southern California territory. Their firm comes highly recommended for their professionalism and full value services. Eddie, Maria, and their team are young, aggressive and highly technical and will service our accounts in the south-west with excellence.” Said Steve Jergensen, President of Race Sport Lighting. "With the recent addition of Race Sport Lighting to our...

Race Sport Lighting Welcomes a New Sales and Marketing Manager, and With Him a New Era RINGWOOD, ILLINOIS – Race Sport Lighting is pleased to introduce the newest member of their team, sales and marketing manager, Brandon Kurth.  In his new role, Kurth will work directly with sales reps, their distributors and dealers, and buying groups. Prior to joining Race Sport Lighting, Kurth was a regional director for a couple Fortune 500 companies, after which he opened his own successful retail store in Loves Park IL. Enter Race Sport. Through his retail store, he developed a strong working knowledge of the...

Finally, Lighting season is upon us! With all the different lighting choices out there I'm sure that a lot of you are too busy to research the difference or what to carry. Here at Race Sport we want to help! The strategy is simple, and I'll break it down; the three categories, who's buying them, and why! As you know, its getting darker earlier and, for those of us that get it, the dreaded white stuff may not be far off either. If I said here "these 6 products will double your sales in this category" would you be interested? The...

Add that custom look to any vehicle with Race Sport Ghost Shadow kits! This cost effective customization can be done to almost any vehicle in the comfort of your garage or local shop. In the coming weeks we will be shooting a video on how to install Ghost Shadows on a beautiful Charger! Stay tuned for the install video and feel free to give us feedback! Here at Race Sport we pride ourselves with being on the cutting edge and want to help you keep your ride looking fresh!   Race Sport Ghost Shadows come as either a specialized single kit or...

DemonEYE ColorSMART® LED Headlight We at Race Sport Lighting are pleased to "unleash" our brand new DemonEYE LED headlight kit. The DemonEYE is a part of our ColorSMART product series. ColorSMART technology utilizes Bluetooth to control multi-color LED lighting from an Android or iOS device. The kit offers a fully functional 2000 LUX headlight mode and multi-color accent mode. In accent mode, a RGB LED is controlled via the ColorSMART app. “What is great about the product, is that it’s functional and fun. I have them personally in my fog lights and love them.” Said Henry Jasper, Race Sport Lighting’s Inside...

Training: The Marketing Tool Everyone Forgets If you want to be successful with the lighting category you need to get back to basics. Basics like sales force marketing. What is that? Well it’s our clever way of saying that your sale force represents the brands you sell to your customer base. It’s our way of saying that they tell the story of the product to the end user. They can’t accomplish this unless they possess product knowledge. (Basics remember!) This is the most important skill a sales man must have because from it flows many other traits. An equipped sale man...

Race Sport Lighting® Turn Key Marketing Here at Race Sport Lighting we understand that marketing the auto accessories and restyling lines you have, can become a daunting task. That’s why we are introducing free Turn Key Marketing Solutions for our dealers and distribution partners. These solutions make our marketing team, your marketing team! What we have done is taken all 15 of our major lighting categories, from our 2017 Catalog and broken them out into ready-made professionally designed Turn Key Marketing content that tell the Race Sport Lighting story across all your platforms. Accessing the content for the category you want to...

Why You Should Use Email Marketing if you want to be successful with the lighting category you need to get back to basics. Basics like email marketing. If you don't send out email blasts here are 8 reasons you should! 1) Penetration- There are more than 3.2 billion email accounts today. 95% of online consumers use email and, 91% check their email at least once a day 2) Life Span- Verses many forms of marketing email doesn’t die, it needs to be killed. Email sits there inside your subscriber’s inbox waiting to be acknowledged, even if it’s just to delete it, it...

Race Sport Lighting® Announces CES 2017 Booth Information Race Sport Lighting CES Booth #6103 in the North Hall of the LVCC Lakemoor, IL. – December 12th, 2016 – Race Sport Lighting, an aftermarket leader in automotive, power sport, and marine lighting accessories, has announced that they will be showing on the floor for the first time at the Consumers Electronics Show (CES) 2017 in Las Vegas at the Las Vegas Convention Center (LVCC) - 3150 Paradise Rd., Las Vegas, NV 89109. The Race Sport Lighting booth #6103, located in the North Hall, will feature LED products for every vehicle and their new GEN6...