Dealers Take Pride in Their Showrooms
When we speak to dealers across the country, it becomes evident quickly that dealers all take pride in their showrooms. Maybe you’re the “Epic-Lounge” guy with the stellar VIP waiting area featuring the latest extravagances like a 4k big screen television, Keurig coffee station and mom’s old leather sectional. Or maybe you’re the Picasso of merchandising, whose product arrangements are not only visual art, but emotional art – making the shopping experience memorable for your customer. No matter where you are on the “my showroom is an extension of me” spectrum, we know that each square foot of your showroom is important, because each square foot has the potential to produce cash.
In the last 12 years helping dealers gain momentum in lighting sales, we have realized one never-ending common denominator: Dealers with displays sell more lights. Period. So when you’re done facing that end cap and reloading the brochures, Let’s look at what interactive lighting display options are available and how they can help you maximize your potential ROI (return on investment) on the square footage of your showroom.
Having a display is an amazing selling tool in the showroom! Not only is it attention grabbing, it allows us to show our customers the functionality of the lighting and why they should buy Race Sport Lighting
Authorized Race Sport Lighting Dealer
A point-of-purchase or POP display is marketing material or advertising placed next to the merchandise it is promoting. These items are generally located in the checkout area or other location where the purchase decision is made. More commonly abbreviated to POP by retailers, this can be one of the most underutilized tools in retail. Especially considering that over 70% of buying decisions happen after the customer is in the store.
Race Sport Lighting POP Materials:
Counter-top and Floor Displays
Our clean and attractive counter-top and floor displays create an interactive experience with Race Sport Lighting products. These displays are specifically designed for engagement. The use of interactive displays improves customers’ experience in the store by engaging more of the senses. This engagement leads to a better understanding of the product which nurtures the customer towards conversion.
Race Sport Lighting Counter-top Options:
- Rocker Switch Display
- Heavy Duty Light Bar and Spot Display
- 7 in Round Combo Display (Great for Jeep Clientele)
- HID/LED Comparison Display
- The Classic 2×2
- Heavy Duty Bars and Spots with HID/LED
- LED Replacement Bulb Display
- Standing Floor Pyramid LED Light Bar Display
Professional Wall and End Cap Displays
Race Sport Lighting has partnered with 5-Axis to design and manufacture retail store wall and end cap merchandising displays that make high-end interactive features accessible to any automotive accessory or consumer electronics showroom. 5-Axis is known for delivering an overall clean and uninterrupted design with printed graphics and eye-catching LED back-lit header panel. Which attracts the customer’s attention while the innovative interactivity keeps them engaged long enough for your sales team to come in for the close.
2 to 6-panel wall displays feature lighting products for all applications from boats to ATVs, UTVs, trucks, and more! All displays ship fully assembled and ready to install.
End Cap Options
Displays and shelf product can be purchased either individually or as package. Display programs do not include shelves themselves.
Financing and Display Programs Available
At Race Sport Lighting we strongly believe in partnering with our dealers to maximize their lighting sales. That is why we make displays not only affordable but achievable by offering EZ Pay display financing and even many programs to get a FREE display into your store!
“We really want every dealer to reach their sales potential in the lighting category. That’s why we are committed to making it as painless as possible to outfit every Race Sport Lighting authorized dealer with a display!”
President Race Sport Lighting
If you are an authorized Race Sport Lighting dealer, you have access to EZ pay or program options. Click the button below to have a representative follow up with you.