March 18, 2024 – Ringwood, IL 

Race Sport Lighting, a leading pioneer of automotive aftermarket lighting solutions, has announced a strategic partnership with MAP Services, a pioneer in enforcing Minimum Advertised Price (MAP) policies, aimed at preserving the integrity of Race Sport Lighting’s brand pricing and addressing unauthorized online sales practices. 

As the automotive aftermarket industry continues to thrive and evolve as brick and mortars expand their offerings to their online clientele, Race Sport Lighting remains committed to ensuring that its products are profitable to thousands of dealers across North America. However, the last four years have been challenging to police and enforce MAP as their brand grew in popularity and spread across other countries. To ensure maximum profitability for their resellers, and to enforce a DO NOT SELL list, it was clear that the company needed a partner dedicated to servicing this need. 

By joining forces with MAP Services, Race Sport Lighting aims to strengthen its position in the market by implementing robust measures to uphold MAP policies and combat unauthorized resellers. MAP Services brings years of expertise and innovative solutions to the table, offering comprehensive monitoring and enforcement capabilities that will enable Race Sport Lighting to maintain price integrity across all distribution channels. 

“Ensuring that our dealers are protected against profit erosion caused by MAP violators is paramount to us,” said Steve Jergensen, President of Race Sport Lighting. “Our partnership with MAP Services underscores our unwavering commitment to upholding the integrity of our brand and providing dealers with the exceptional profitability they expect from Race Sport Lighting, whether in store or online. In just the first week we have witnessed an improved compliance of +10%, with a goal of 98-100% online listing compliance by the end of April.” 

Through this collaboration, Race Sport Lighting and MAP Services will work closely to identify and address instances of unauthorized selling, MAP violators, and brand misrepresentation across online platforms. By leveraging advanced monitoring technology and proactive enforcement strategies, the partnership aims to create a cleaner and more transparent online marketplace for Race Sport Lighting’s products. 

“We are thrilled to partner with Race Sport Lighting in their mission to preserve brand value, profitability for their dealers, and combat online pricing discrepancies,” said Tom Ameduri, National Account Manager of MAP Services. “With our combined software, expertise, and resources, we are confident that we can effectively safeguard Race Sport Lighting’s brand integrity and enhance the overall customer experience.” 

The Race Sport Lighting and MAP Services partnership represents a significant step forward in the fight against unauthorized online sales practices and price erosion within the automotive aftermarket industry. By prioritizing brand protection and price integrity, Race Sport Lighting reaffirms its commitment to delivering unparalleled value and innovation to consumers worldwide. 

About Race Sport Lighting: 

Race Sport Lighting is a premier provider of cutting-edge automotive aftermarket lighting solutions, specializing in LED lighting technology for cars, trucks, motorcycles, and off-road vehicles. With a focus on innovation, quality, and performance, Race Sport Lighting has established itself as a trusted brand among automotive enthusiasts and professionals alike. 

About MAP Services: 

MAP Services is a leading provider of Minimum Advertised Price (MAP) enforcement solutions, dedicated to helping brands protect their pricing integrity and combat unauthorized online sales. With advanced monitoring technology and proactive enforcement strategies, MAP Services empowers brands to maintain control over their pricing policies and preserve brand value in the digital marketplace. 

About Race Sport Lighting  

Race Sport Lighting is the leading manufacturer of LED and HID lighting technology in North America, and serves the 12-Volt, Truck Accessory, Powersports, Motorcycle, Marine, and RV industries primarily. Founded in 2007, Race Sport Lighting is going on 15+ years, leading the way as the Pioneer for the lighting category. They offer the highest quality lighting products to the industry and back it up with award-winning customer service and tech support. This reputation has earned them the Lighting Vendor of several major industry buying groups. 

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